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Passion & Persistence

I usually feel pangs of envy when I attend creative shows like Spikes Asia. Viewing such originality and sensing the excitement that the young (and not so young) get from working in our business, reminds me of the days I spent in the agencies.

However, this year I came away from Spikes feeling quite good about myself. This was the result of listening to two of the many presentations…

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Projecting the future of retail: A new way to engage consumers in the aisle

“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” When Larry Page made that comment in an interview with Charlie Rose, he was reflecting on the fearless innovation that makes for a successful technology company, like his own startup, Google. But when you think about traditional brick-and-mortar retailers, is there even a future to… (Contributed by Rob Hollands, Director of Brand Experience, Anthem Worldwide)

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Entries to Spikes up

With only a day to go before the Spikes Asia Festival opens in Suntec City Singapore, the organisers have revealed that entries for 2016 creative competition were up from last years’ 4,351 to an impressive 5,132. This is a record for…

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Creative spectrum from Spikes Asia speakers

We all love to see great work at award shows and love it even more when our campaign gets recognised but, to make an attractive package, we need to learn something when we attend such events. Spikes Asia hasn’t let us down this year. From 21st to 23rd September, delegates will be stimulated and inspired by…

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ABM: Turbo-charging the sales process with Account Based Marketing

You can’t read a B2B blog post lately without coming across the newest acronym on the block #ABM. So why the hype? And why now?

Funnily enough it’s a term that’s been in use for more than a decade, yet many companies are only now coming to hear about and understand the power of Account Based Marketing (ABM).

First coined back in 2003 by the US-based ITSMA organisation, ABM is a strategy in which marketers target a defined number of high-value, strategic accounts and tailor their marketing efforts… (Contributed by Joshua Koh, General Manager, ASEAN & SAGE of Oracle Marketing Cloud)