I usually feel pangs of envy when I attend creative shows like Spikes Asia. Viewing such originality and sensing the excitement that the young (and not so young) get from working in our business, reminds me of the days I spent in the agencies.
However, this year I came away from Spikes feeling quite good about myself. This was the result of listening to two of the many presentations…
Before we go into the interview we recently conducted with Vikas Gulati, Managing Director of a place called Opera Mediaworks, let’s get into a bit of history.
For those who weren’t around when the Internet started: the Opera brand has been around for-e-ver. Opera is a Norwegian company that started out as…
Spikes Asia 2016 came to a close with presentation of the creative awards at the Grand Theatre, Mastercard Theatres in Marina Bay Sands. Well, for the hardy and brave, it did actually continue at…
“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” When Larry Page made that comment in an interview with Charlie Rose, he was reflecting on the fearless innovation that makes for a successful technology company, like his own startup, Google. But when you think about traditional brick-and-mortar retailers, is there even a future to… (Contributed by Rob Hollands, Director of Brand Experience, Anthem Worldwide)
Pann Lim is the Creative Circle Award (Gong) Chairman for 2016. Lim is the Co-Founder and Creative Director of Kinetic Singapore. He is considered an industry veteran and has won…
Spikes 2016 once again offered a variety of presentations during the show for the audience of advertising and marketing executives. Ideas were offered on how to increase creativity, use music to add zing to a commercial, and how passion is a vital ingredient…
With only a day to go before the Spikes Asia Festival opens in Suntec City Singapore, the organisers have revealed that entries for 2016 creative competition were up from last years’ 4,351 to an impressive 5,132. This is a record for…
Mars, Incorporated has been awarded the title of 2016 Advertiser of the Year at Spikes Asia. This is not the first time that Mars has been honoured at Spikes. In the past five years, this advertiser has won awards for…
We all love to see great work at award shows and love it even more when our campaign gets recognised but, to make an attractive package, we need to learn something when we attend such events. Spikes Asia hasn’t let us down this year. From 21st to 23rd September, delegates will be stimulated and inspired by…
You can’t read a B2B blog post lately without coming across the newest acronym on the block #ABM. So why the hype? And why now?
Funnily enough it’s a term that’s been in use for more than a decade, yet many companies are only now coming to hear about and understand the power of Account Based Marketing (ABM).
First coined back in 2003 by the US-based ITSMA organisation, ABM is a strategy in which marketers target a defined number of high-value, strategic accounts and tailor their marketing efforts… (Contributed by Joshua Koh, General Manager, ASEAN & SAGE of Oracle Marketing Cloud)
