The theme for next year’s Asia Pacific Advertising Festival (AdFest) is ‘20 years of diversity’ picking up on the fact that this creative show is now twenty years old. It has grown into the region’s largest event…
Gong Awards Show on 29th November
The winners of the 2016 Gong Creative Circle Awards will be announced on Tuesday 29th November. The jury headed by Pann Lim, Creative Director and Co-Founder of Kinetic Singapore, have already announced the finalists. If you need to get a ticket for the presentations at the Red Dot Museum contact the 4As who organise this event.
Understanding Thailand’s Business Customs and Practices
One of the most popular countries amongst travellers looking to immerse themselves in Southeast Asian culture, Thailand is also quickly blossoming into a business hub with savvy, young entrepreneurs looking to sow their seeds in the Land of Smiles. Its capital Bangkok, is currently one of the leading… (Contributed by Rosanne Hortensius, General Manager, Saleduck Asia)
Visual Asia Expo 2016 lit up Suntec
Visual Asia Expo, now in its second year, once again surprised the visitors to the show at Suntec. It is Singapore’s only visual communications trade show. The title enables the organisers to host a variety of exhibitors. While there were a number of printing companies and related technology firms showing their latest developments, this year it seemed…
Latin America is ripe for smart, integrated digital marketing
Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone who will simply put in the effort to take it. But digital and mobile marketing in Latin America is ripe for picking.
Latin America is the fourth largest mobile market in the world, with the most engaged social media users, avid video consumption, and nearly universal use of smartphones to help guide purchasing decisions. In a region where smartphones are considered… (Contributed by Marina Sanchez, Director of Business Development for Latin America, SGK)