The future belongs to millennials. How well do you know them? 4 key trends that define how millennials interact with brands.

The millennial generation, born 1980-2000, represents the single largest generational group in history. In the coming years, they will make up over 50 percent of the workforce while earning more than… (Contributed by Contributed by Delphine Dauge, Agency Director, Brandimage Paris and Jean-Christophe Estrampes, Director of Strategic Planning, Brandimage Paris)