Checklist: Are you doing enough for your image management?

For any digital marketer, visuals can make or break audience engagement. Case in point, recent research shows that on average, total views increase by a whopping 94% if a published article contained a relevant image compared to one without. High quality images can further lead to positive… (Contributed by Jason Hatch, Senior Director, Product Management, Web Experience, Asia Pacific & Japan, Akamai Technologies)

Are you just making ads?

If you feel you are just making ads, then sign up for ‘The New Purpose of Creativity’ workshop at this years’ AdFest. Questions like “What is our truth?” and “What are we genuinely motivated by?” will be explored…