To gain brand share of a rapidly expanding e-commerce market, marketers need to provide customers with an experience online that’s as true as possible to the product they choose at the physical store shelf. It’s time to regain control of the way your brand is… (Contributed by Bruce Miller, Vice President of Product Development, at SGK)
Adobe ups the AI ante, calls it Sensei
There’s a war going on out there, and it’s called Marketing Cloud. The top players are (in random order) SalesForce, Oracle, IBM and Adobe, and each and every one of them lays claim to being the thought leader…
TV calling – Why Ooyala thinks Telcos need TV
Australian Telco Telstra acquired Ooyola, an On Demand Video distribution and content monetisation platform. Steve Davis, General Manager APJ at Ooyola thinks this combination is ideal. Here is why.