About a year ago the Singapore marketing community was alerted to an ambitious new project: The Marketing Group, a loose merger of four disparate marketing services agencies, was listed on the junior Swedish stock exchange First North under the ticker TMG.
Speed to market – for brand owners and marketers, it can be elusive, frustrating and, at times, seemingly impossible to achieve.
Today’s complex, matrix and resource-constrained organisations may contribute to internal and external communication issues that stall the progress of bringing even the simplest of brand collateral to the market. As you may know, the effects can be… (Contributed by Jesse Moen, Director, Client Solutions, SGK)
