Apart from the opportunity to see a wide variety of work from around the Asia Pacific region on show in an extensive exhibition, AdFest offers a lot more. As the opening date nears, the organisers are releasing details of their programme…
The Insatiable Demand for Content
The shift to digital-first marketing has radically changed how consumers engage with brands. With new technologies showing up and showing off daily, and still others waiting in the wings, turning back is… (Contributed by Contributed by Tearle Calinog, Director of Client Engagement, SGK)
Three more Jury Presidents announced for AdFest
When you enter work for an award show, creative people like to feel they are judged by people worthy of that role. Have judges themselves produced anything outstanding or have they led a team that…