We spoke with Louis Boswell, the newly-named AVIA’s CEO, to understand the reasoning behind the change and get some of his thoughts pertaining to the dramatically changing and evolving video landscape.
Montblanc on the essence of watch marketing
AdAsia interviewed Head of Marketing for Montblanc South East Asia, Benjamin Goh, right before the launch party at the Ion Orchard Sky Observation Deck. The Observation Deck had been changed into an impressive mountain landscape, where upon entering…
Adobe Symposium: Doubling Down on Experiences
Every year, just like Christmas, the Adobe Symposium in Singapore seems to appear in my calendar faster than the year before. By now, its recipe is based on a proven concept of keynotes, themed tracks and a booth area for partners and sponsors to show their wares. The focus was more than ever on…
Singapore’s Newest Telco Puts Customers First, Claims To Be First
I spoke with Gaurav Gupta, Senior Media Manager, Omnichannel, Circles.Life during the recent Adobe Symposium in Singapore.
Adobe clearly anchored the event on Customer Experience, its importance and the value for the contemporary business that could be had from focusing in the CX area. I was keen to understand how Circles.Life are addressing this as…
