“Culture is like the wind. It is invisible, yet its effect can be seen and felt. When it is blowing in your direction, it makes for smooth sailing. When it is blowing against you, everything is more difficult.” Amongst those difficulties is sustainable transformation. (Contributed by Michael Leeds, Senior VP of Client Engagement, Americas, SGK)
The Women’s Tennis Association (WTA) organised a tournament in Singapore. AdAsia attended, and spoke with Mike McGraw, founder of the Social Channel.