Spikes Asia is just around the corner. In case anyone has been in a coma for the last few years, the full name is ‘Spikes Asia Festival of Creativity’. In this case, the creativity is not restricted to looking at award-winning ads. The organisers offer over 9th to 11th September, a comprehensive programme in which there is something for everyone with seventy speakers covering everything from storytelling to technology. There’s even a session on tattooing Chinese calligraphy.

“When we structure the content programme for Spikes Asia, we know the importance of having the right balance,” says Terry Savage, Chairman, Lions Festivals. He said Spike Asia is offering a diverse range of speakers and that by bringing in this expertise and experience, it makes for an incredibly rich three days.

The Inspiration Stage will feature amongst other, Rei Inamoto from AKQA who appears in the AdAsia VIP Interviews. He will be looking at the evolution of creativity in the age of seismic technological and cultural transformation.

Pulitzer Prize-winning director and photographer, Vincent Laforet, will discuss the importance of embracing change while staying true to the core principles and techniques on which his profession has relied upon for generations.

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From left: Rei Inamoto, Vincent Laforet, Matt Eastwood and Nils Andersson.

Of course, the creativity in advertising has not been submerged. Jury Presidents from the Spikes Asia 2015 competition, JWT’s Matt Eastwood and TBWA’s Nils Andersson will be speaking in one of the 50 sessions. And the whole event will wrap on with the presentation of the Awards at Ritz Carlton, Grand Ballroom followed by a ‘After Party’ sponsored by Leo Burnett.

AdAsia is happy to be one of the sponsors for Spikes Asia. We hope to see you there.


Author: Allein Moore, International Editor of AdAsia