Digital marketing agency, Greenlight has published a global survey “Search & Social Survey 2011-2012”. Quizzing a wide range of ages and occupation they found a significant number (76%) conduct online searches in more than one language. Some of the countries topping the charts are not surprising. Belgium already has three official languages. But countries like Spain and Italy had 100% of respondents claiming to search in multiple languages despite a homogenised population. This is probably because of the dominance of English as almost the language of Europe and the prevalence of English language web pages. The UK produces 17 pages per person compared to 10 in Spain and 6 in Italy.

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