Allein Moore, AdAsia’s publisher, met up with Fray’s Creative Director Simon Waterfall on London during the D&AD 2012 judging. Simon talks about his journey from programing games to studying product design and catching the digital wave. He talks about his experiences at Deep End, Poke and finally Fray.

[tube]http://www.youtube.com/watch?v=Anu1-mqqWcs&feature=player_embedded[/tube]