As previously announced AdAsia looks into new directions. As a result we will cover the topic of marketing technology more and more. We are happy to announce the addition of Matthieu Vermeulen to the AdAsia team. He volunteers to supervise and support the new direction as editor of AdAsia.

In his daily life Matthieu is Director of Marketing Efficiency Solutions at DHL eCommerce in Singapore. In his spare time he is a prolific writer about the topics of marketing technology, innovation and business strategy. His articles can be found on LinkedIn. He is based in Singapore for more than a year now. Previously he lived and worked in Berlin, Paris and London. Originally from Amsterdam he has a long standing experience in the area of marketing technology and marketing strategy.

We are happy to announce that Matthieu will spend time on setting the strategic direction, contributing articles and supervising other writers at AdAsia.