The regional creative conference and awards, the Asia Pacific Advertising Festival (AdFest) will be back in Pattaya Thailand on 17th to 19th March. The theme for the 2013 event is ‘Connect the Dots’.

“Next year’s theme reflects how so many aspects must be tackled in today’s communication strategies. Creatives and marketers must connect with increasingly savvy consumers in a meaningful way through a relevant medium and must always remember they’re communicating to real people. The challenge is connecting all these dots creatively, objectively, and effectively,” said Vinit Suraphongchai, Chairman of the AdFest Working Committee.

Jimmy Lam, President of AdFest added that people were devouring and using more and more media in different ways as the technology-hungry world evolves.

AdAsia will keep you updated on this event. If you want to hear what last year’s delegates thought of AdFest, view video below.

[tube]http://www.youtube.com/watch?v=tmv0ZJ-Pt14&feature=player_embedded[/tube]