Each year the organisers of the Asia Pacific Advertising Festival (AdFest) dream up a new theme. This year it was ‘BE BAD’. The speakers did their best to follow the theme, but we doubt if the delegates cared. Most of the presentations were really interesting and covered everything from music, to virtual reality to pushing the creative envelope. There was something for everyone. And if you got bored you could go and watch the reel of TV commercials entered for this year’s judging which played all day or sneak off to the pool at the Royal Cliff Hotel.
As always, there was a lot of work on show. Most creative shows let you see the finalists and ultimate winners but AdFest has the space at the Pattaya exhibition hall to display all the entries. It is really fascinating to see the work from China, Korea, Japan, Thailand, India, Sri Lanka, Australia, and Singapore all together under one roof. Illustration dominated the print and poster work and the artists are getting better and better. One cannot, however, be unaware of the amount of advertising which has moved into the digital platforms often appearing in several. There were some ingenious solutions.
The AdFest still attracts the younger Asian crowd and this makes it more inspiring than a few of the more jaded annual festivals. The venue by the sea encourages a relaxed atmosphere for the parties, too. Inspiring work, nice location, pleasant company, good food, what else would you want from this event? Except perhaps one of those coveted Lotus awards to bring back home.
Click here to view the full list of winners 2015.