Another freezing day at AdFest 2013. No, the event has not been moved to Greenland, we are still meeting in tropical Thailand. However the PEACH venue is kept at temperatures one would guess would be below 15 degrees. The delegates wrap up in windproof jackets and some of the ladies are wearing scarves wrapped around their necks and even faces. The ever-helpful AdFest crew are all dressed in similar winter jackets. Only the Japanese men demonstrate their toughness by wearing shorts on the bottom half. Maybe these cold temperatures can preserve the great ideas we are seeing this year.
One of the highlights of the day was the presentation by Micha Schwing, Creative Planning Manager at Getty Images. She said that brands were now preferring to use real-life images rather than staged shots and showed examples how ad campaigns were being built around engaging people and their personal captured moments. Getty itself has partnered with Flicker to gain access to thousands of images created by users for commercial use.
Last night ended with a party hosted by Campaign Brief Asia where the delegates warmed up with plenty of wine and beer while enjoying the stunning view over the sea. For the delegates from overseas, this was a taste of the attractions of Thailand. And then the delegates returned to the main hall to hear the announcement of the winners for about half the categories (the rest will be revealed on the third day).
AdFest has for a number of years now focused some part of the show on educating young creatives. During AdFest, there were opportunities to learn from more experienced professionals and this included the 9th Young Lotus Creative Workshop is an annual event now which pitches creative teams from around the region on a specified project. This year McCann Worldgroup was the sponsor. This was just one of the categories announced on the second day of AdFest 2013.
Click here to view the AdFest 2013 winners so far: