The annual Asia Pacific Advertising Festival, AdFest, returned this year to Pattaya in Thailand. The break in Phuket last year served to remind everyone how perfect the Royal Cliff Hotel (now renovated) and the Pattaya Exhibition and Conference Hall is for such a major event. As usual, the organising committee rarely put a foot wrong. Over 1,000 delegates descended on the beach resort on 18th to 20th March to the Asia Pacific Advertising Festival, now in its 15th year. The theme was ‘Fast Forward’.
As expected, the rooms and corridors were full of great work and some not so great. It is a terrific insight into the creative production in Asia. It took the distinguished jurors many days to go through the entries and pick outstanding work and hours for the delegates to view the entries. Also as usual, the organisers lined up a good balance of top professionals to present to the delegates over the three-day event.
Bob Greenberg, Chairman, CEO, Global Chief Creative Officer of R/GA, New York and Rosie Arnold, Deputy Executive Creative Director of BBH London and currently President of D&AD were a couple of the distinguished speakers this year.
David Elsworth, SVP for Creative Strategy & Visual Identity at Coca-Cola Japan, gave a clear presentation with plenty of “meat” for the delegates when he spoke on collaboration between agencies and clients.
Kirsten “Kiwi” Smith was one of the offbeat characters the organisers throw in each year. She is the scriptwriter behind ‘Legally Blonde’ and ‘10 things I hate about you’. This fun lady attracted a lot of questions. Her tips: if you have a film idea in your head, watch several movies a day and condense the action of each scene into a few lines. Plus read many, many, scripts that you can find on the web. Then you are ready start writing!.
Kentaro Kimura, Co-CEO, ECD, Account Planner from Hakuhodo Kettle is an unusual creative man having started in the planning department. He spoke of removing the boundaries within agency roles and showed how his agency breaks out of the usual mould in its work.
There was a timely reminder from Neeraj Nayar, President of Contagious/India that we need to remember communicating to the audience and not put technology first.
As with any festival the networking and the parties are important and AdFest and Pattaya did not disappoint. It is the number of young people who attend which distinguishes this event as well as the resort feel. If you have not yet attended any of the AdFests, do make sure you book for 2013.
There will be interviews with some of the speakers under our VIP Interview very soon as well as comments from delegates. Our Facebook page also carries some reports and photos from reporter Nga Kwan.
Download the full results of AdFest 2012: 360 Lotus / Cyber Lotus / Design Lotus / Direct Lotus / Film Craft Lotus / Film Lotus / INNOVA Lotus / Lotus Roots / New Director Lotus / Outdoor Lotus / Press Lotus / Print Craft Lotus / Promo Lotus / Radio Lotus / Special Awards
The popular poolside party