There were 2,757 entries this year and around 800 delegates (although last minute cancellations by Japanese delegates because of the earthquake and linked problems may have reduced final numbers.
Today the results of the Direct Lotus, Promo Lotus (a new category), Print Craft and Design Lotus were released.
In Direct Lotus, the Gold was won by Hakuhodo Products Inc. from Tokyo for ‘Smash: Born to be Destroyed’. Tan Kien Eng, CEO of Leo Burnett Group in Singapore and Malaysia was the Jury President Direct and Promo Lotus. He commented that while there was a lack of good work in this category, the finalists were of a high standard and the jury was unanimous in awarding the Gold to the Smash work. The new Promo category attracted 200 entries and after a split vote the jury eventually gave ‘Best of Show’ to Dentsu’s Uniqlo Lucky Line. In all, 4 Golds were given in this category. Look out for Leo Burnett Hong Kong‘s Supor Non-stick Pans.
When the Print Craft Lotus results were presented to the press by jury member Sonal Dabral (Bates’ Regional ECD) who said of the rising standards: “What was a Gold a few years ago is now probably a Finalist.” The jury awarded 3 Golds, 9 Silvers and 16 Bronze awards from 136 entries. SpicyH Co Ltd from Bangkok won for ‘Fingerprint: House/Office/Laboratory’ while TimeWORKS; Sense team from Shenzhen won for Social Energy_Typeface and DDB in Singapore won for ‘Coin Landscapes’.
‘Best of Show’ in the Design Lotus went to Masashi & Qanta & Saqoosha & Hiroki in Tokyo for Utushi Kagami’ (Mirror) in the category of Broadcast/Motion and Digital Design. Look out for the Gold entered by Creative JuiceBangkok (TBWA) for its calendar for Tamiya Model Kits Shop. There were a total of 184 entries in this category.
Overall North Asia has been showing up strongly in this year AdFest Awards.
More news from Phuket tomorrow