In 2011, ADK formed a strategic alliance with eYeka, a major crowdsourcing platform. Since then the two companies have worked together. ADK was the first major agency to predict crowdsourcing would become a major trend and they expect to be asked if such platforms are a friend or foe to our business. The Senior Creative Director for ADK Tokyo, Toru Fujii will showcase some of the agency’s most informative case studies. Sharing the platform will be Joël Céré, Global Insights & Innovation Director for eYeka Singapore and Rob Sherlock, Creative Consultant.
Catch this and the other important presentations at AdFest 2014. It is held on 6th to 8th March at Royal Cliff Hotel in Pattaya, Thailand. More details on www.adfest.com.