Recognising the need to upgrade the digital skills of the media and marketing professionals, the Asia Digital Marketing Association, has developed a series of training modules. The Digital Essentials course is conducted online and the executives can work at their own pace to complete each module. The cost of the course is $500 and you can enrol at www.asiadma.com. The course will cover all aspects of digital marketing including campaign objectives and strategy, buying and selling digital media, search, social media, campaign measurement and tracking. On completion and passing, participants can be accredited as “ADMA Approved Marketer”. The online course material was developed in association with digital training provider Digital Chameleon.

ADMA has recognised a need not currently being served through in-house training, third-party training companies or even universities and has taken this great initiative.