The 4th interactive advertising and digital marketing exhibition and conference returned once again to Singapore. The show will open in Tokyo in October 2011 and New Delhi in February 2012.

The growth of this show demonstrates the continued interest and rapid development of this sector. The organisers had estimated that around 2,000 delegates would be coming. Certainly there was a large crowd not only from Singapore and the region but from the USA, Middle East and Europe.

Deb Henretta

The show opened with an excellent keynote presentation from Deb Henretta, Procter & Gamble’s Group President for Asia mapping out her journey to join the “techies” and how her company is tapping into the digital media. She was followed by Chris Thomas, Chairman & CEO Asia for BBDO/Proximity. The rest of the day was spilt into three break-out sessions running concurrently, with Blugrapes and Duxton Consulting also conducting a competing seminar on Social Media marketing at the other end of building. The second day was much the same. Whether your interest was in platforms, ad networks, cross channel marketing or the challenges facing ad agencies or simply looking for potential clients or partners, ad:tech 2011 was the place to be.

The speakers and panellists included representatives from Microsoft, Google, Unilever, XM Asia, Nokia, and Grey Advertising.

Left to right: Ken Mandel, Chairman of Interactive Advertising Bureau & Digital Advertising Alliance; Deb Henretta, Group President Asia, Procter and Gamble; Jason Kuperman, Vice-President, APAC, India, Middle East and Africa, Omnicom Digital; Dilip DaSilva, CEO and Chairman, Tribal Fusion & Firefly Video; Joe Nguyen, Vice-President, Southeast Asia, comScore; and Paul Beckley, Vice-President, Asia, dmg::events Asia Pacific..

Bloomberg sponsored the lunches and there were the usual networking parties at the end of each day.

The exhibition part of the show also grew this year and there seem to be a lot of interest by delegates and even intense dialogue between exhibitors.

Overall, the show was a mix of the familiar and new ideas. Most of the panellist seemed to agree on the issues, which was reassuring if sometimes a little boring.

ad:tech is a well organised and useful event put on by dmg :: event Asia Pacific. If you didn’t manage to attend this year, do make a date for 14th-15th June 2012. The organisers filmed the show this year and this will be shortly available for viewing.