Prakash Kamdar

The Aegis Group has acquired a minority share in the Singapore digital agency, The Upper Storey. The company will become part of Isobar in Asia Pacific and be rebranded as TUS Isobar. TUS has three divisions: The Upper Storey which is a strategy and creative focused digital division, Mofuro which specialises in motion graphics, 3D and design production and finally Studio TUS, the group’s production and technology hub.

Clients include Microsoft, American Express, Intel, Daimler, UOB, Mediacorp and Dell.

The Upper Storey was founded in 2001 with Prakash Kamdar as a co-founder. He says he is thrilled to join the Isobar and Aegis family.

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