Amobee has moved into smart new offices in Asia Square in Singapore and seems set to continue to expand. This mobile advertising specialist agency is now a division of SingTel’s Digital L!fe Group with offices in Europe, Asia, Australia, Latin American and throughout the USA.
It has recently partnered with the Touch Media Network (TMN) and entered into the digital out-of-home market. The partnership brings them in-store digital displays. This will expand Amobee’s ability to connect the mobile user with an in-store experience leading to purchase.
“Mobile has been at the core of Amobee’s success, and as mobile devices are increasingly integrated with traditional advertising, we are in a unique position to drive entirely new experiences across consumers’ digital engagements,” said Trevor Healy, CEO of Amobee, “Shopping in stores will be an entirely new experience.”