Digital ad specialists, Amobee, has announced a significant update to the Amobee Platform which enables advertisers, publishers and app developers to gain insights into their mobile app customer base and increase customer success and ROI of their mobile apps. Amobee LTV is claimed to be the most comprehensive digital advertising platform. The platform provides a user-friendly, holistic view of what users are doing with multiple apps Mark Strecker, President of Amobee, said, “We built this platform to help companies create strong relationships with their customers. With Amobee LTV, marketing executives and app developers can use customer insights to vastly increase the chances of retaining app users, creating fans for a lifetime.”

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