Starcom MediaVest Group has been appointed media agency-of-record for Goldilocks, the market leader in bakeshop chains within Philippines. The chain now has 250 stores in the Philippines and overseas. Stores are now established in the USA, Canada and Thailand with plans to go into Singapore and Hong Kong.
After a four-way pitch, iris Singapore has won the Tiger Beer digital business globally working across all channels and all markets. This is a growth of its existing business with Tiger. The agency will be re-launching the website tigerbeer.com in May 2013 and working on events and with social media communities.
Samsonite South Asia Pte Ltd, has given their creative accounts for Samsonite and American Tourister brands in India to TBWA Mumbai. There was no pitch as it was won on the back of the work the agency had done for Lavie, a brand of handbags produced by another Samsonite firm.