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November:

“Getting the skinny on Web 2.0 marketing” By Leon Brown, User Experience & Designer Market Lead, Microsoft Asia Pacific

Marketing with YouTube – things to consider before you hit ‘Upload’ By Arthur Artinian

OOH flourishes in Pakistan By Sajid Naeem Bari, CEO of Adservice Out-of-Home Media Agency

October:

Digital Revolution vs. Traditional Outdoor Advertising By Ron Graham, COO Asia Pacific of Kinetic Worldwide

Games Convention Asia 2007 is a winner By Bruce Hoggard

Jaipur 2.0 By KD Maheshwari, NS Publicity

The Golden Keys of E-Commerce By Naseem Javed

The outdoor challenge By Stella Soong, Media Manager of OMD Singapore

September:

Islamic hotel branding & Muslim hospitality By Naseem Javed

Marketing to millionaires – getting to grips with Asia’s rich By BSR Consulting

August:

Exposing the elephant in the room By Bec Brideson, Principal, Venus Advertising, Melbourne

The challenge: Online or Mainstream? By Georgina Chin Quan, Managing Director, Adpower Media Consultants International

July:

Testing, testing, 1, 2, 3: A common sense guide to advertising testing By Mainak Dhar

2004

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March:

A once-in-a-lifetime offer By Andy Owen, Managing Director of Andy Owen & Associates

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