Allein Moore reports from London: In day three of the D&AD judging at the Olympia Exhibition Centre, the results from the typography jury surprised many by giving the only two Nominations to Asian entries. These were to Hakuhodo Japan for Dai Nippon Printing for Reconstructed kanji ‘ice,Snow’ and Eric Chan Design in Hong Kong for CO-1 School of Visual Arts,10th Anniversary Poster. On Thursday, they will find out if they have won the coveted Yellow Pencil accolade.
A further nine entries were awarded In-Book status, meaning they will appear in the D&AD annual when it is published. Three of these also originated in Asia – two from Japan and another from Hong Kong.
Erik Spiekermann, Founder of Fontshop and Foreman of the Jury, said, “I’ve been disappointed by the work that I’ve seen this year entered by the big names. We are in a time when safety rules. The interesting typography is moving to digital and that’s where the talent is going.” He added that out of the 150,000 fonts in the world only ten were used for the entry pieces. He also commented that the most interesting work came from China and Japan.