Now in its 5th year, the Asian Publishing Convention attracted 248 high-level delegates from seventeen countries for this two-day event in the Landmark Hotel in Bangkok.
Mobile, social media and tablets featured heavily in the programme and the 50 experts shared their experiences and knowledge with the delegates. However, a poll of the audience at one of the Plenary Sessions after a platform debate, resoundingly resulted in a verdict that the digital media will not end the important role of the printed word.
Swiss Post was once again the main sponsor with Synovate, Atex and Smart Papers chipping in to support this important event.
The Convention ended with a Gala Dinner and the presentation of the Asian Publishing Awards.
The award winners and excellence awardees in their respective categories are:
ASIAN MAGAZINE MANAGEMENT AWARDS
Category: Multimedia Consumer Research
Excellence Award: Alphabet Media Pte. Ltd., “FutureGov Research” (Singapore)
Category: Advertising Delivery
Winner: Alphabet Media Pte. Ltd., “Channel Sponsorship” (Singapore)
Excellence Award: Singapore Press Holdings, “Singapore Blog Awards 2010” (Singapore)
Category: Innovative Business Models
Winner: Commonwealth Publishing Group, “An In-depth Guide to Shanghai World Expo” (Taiwan)
Excellence Award: Hinge Inquirer Publications, “Targeted Multimedia Platform (TMP)” (Philippines)
Category: Effective Digital Publishing
Winner: Adobo Magazine, “Adobo Magazine “Adobo Digital” (Philippines)
Excellence Award: CommonWealth Magazine Group “Do Active Green Living and Eliminate CO2 from Taiwan!” (Taiwan)
Category: Best Use of UGC (User-Generated Content)
Winner: Alphabet Media Pte. Ltd. “GovNet” (Singapore)
Excellence Awardees: CommonWealth Magazine Group, “Do Active Green Living and Eliminate CO2 from Taiwan!” (Taiwan) and Singapore Press Holdings Limited “Singapore Blog Awards 2010” (Singapore)
Category: Best Use of Screen Tablet Platform
Winner: ABS-CBN Publishing, Inc. “Metro Magazine iPad Edition” (Philippines)
Excellence Award: Trends Media Group “Special Issue of Trends Cosmopolitan for iPad” (China) and MediaCorp Pte. Ltd. “Style: magazine iPad application” (Singapore)
Category: Best Use of Social Networks
Winner: U Magazine, HKET “Pursuing Social Power: U Magazine Facebook fanpage” (Hong Kong)
Excellence Award: Alphabet Media Pte. Ltd. “FutureGov Asia Pacific Magazine” (Singapore)
Category: Best Use of Design, Layout and Presentation
Winner: MediaCorp Pte. Ltd. “ELLE Spring/Summer 2011 Trends booklet, March 2011” (Singapore)
Excellence Award: Technology Review India “(1)PHOTO ESSAY (2)DEMO” (India)
ASIAN BOOK PUBLISHING AWARDS
Category: Best use of multimedia marketing by a book publisher
Winner: Commonwealth Publishing Company “You Can Make a Difference, Too” (Taiwan)
Excellence Awards: One Media Group Limited “Sammi Cheng – eBOOK” (Hong Kong) and HarperCollins Publishers India “The “Who is Johnny?” Campaign” (India)
Category: Best book / Best writer on Asian Socio-Economic or Media scene
Winner: Paiboon Publishing “The Interpreter’s Journal” (Thailand)
Excellence Awards: Katha “Chouboli and Other Stories” (India) and Maverick House Publishers “A Secret History of the Bangkok Hilton by Chavoret Jaruboon & Pornchai Sereemongkonpol” (Thailand)
ASIAN CORPORATE COMMUNICATIONS AWARDS
Category: Innovative Corporate Communications in a Multi-media World
Winner: Hong Bao Media (Holdings) Pte. Ltd. “Cable & Wireless Worldwide Low Latency Networks” (Singapore)
Excellence Awards: Manila Water Company, Inc. “The Path of Pat Tubig: Water and Wastewater Trail Program” (Philippines) and Sirimedia Co., Ltd. “Andaman 365° Application on iPad in App Store” (Thailand)
Category: The first Asian Fashion Photography Awards (Presented by SmarttPapers Aviation)
Winner: Chuan Looi of Malaysia.
Excellence Awards: (1) Chiang-Liang Hsiao of Taiwan
(2) Bona Soertito of Indonesia.