A new Nielsen report shows that consumers in Asia are amongst the world’s most active online shoppers. Besides purchasing, they spend a lot of time comparing prices, looking up product information and providing feedback via social media. Close to two thirds of online consumers in Asia (64%) conducted research online. 54% searched for product information while 48% purchased a product online.
“With Internet penetration increasing exponentially throughout Asia, a growing number of consumers are turning to the Internet for everything from reading fellow consumers’ experiences with various products and services to making actual purchases online,” said Anson Dichaves, Managing Director of Nielsen’s Shopper Practice in Asia Pacific, Middle East and Africa.
The most popular category in Asia for online shopping was apparel, accessories, shoes and jewellery. Travel services came second.