Burson-Marsteller China has won the consumer marketing and press relations for CIVB (Le Conseil Interprofessionnel Du Vin De Bordeaux). This adds yet another luxury brand to Burson-Marsteller China’s portfolio.
Grey Group Thailand has been appointed Agency of Record for 304 Industrial Park, a leading company in the industrial real estate sector in Thailand. The first campaign will be launched in the fourth quarter of this year.
Media agency PHD has won the Daikin account in a two way pitch with Initiative. The air-conditioning company has a budget of $5 million for the Australia and New Zealand markets. In New Zealand the account will be held by Spark PHD.
Blugrapes has been reappointed as Estee Lauder Singapore’s social media agency for 2011-2012 after a repitch. Blugrapes will manage Estee Lauder’s social media activities by providing strategic and management services on social media platforms such as Facebook. This includes strategic development, content creation, media optimisation and development of application solutions. Blugrapes was founded in 2006 and is based in Singapore.
British perfumer Penhaligon’s and Indonesian-based Mondial Jeweller have both gone to Singapore boutique PR agency, Touch Communications. The agency was also recently engaged by Coach to organise its 70th Anniversary events.
Grayling has been appointed by Hasbro to manage and launch its latest Singapore version of the popular Taboo and Monopoly board games. The PR company will use traditional and social media platforms.