Burson-Marsteller Singapore has been appointed agency of record for PR activities for the Singapore Prison Service. This is a reappointment after 12 years and the contract is for two further. In future there will be more engagement through the digital space.
TBWAVietnam won the largest mobile operators in the country, MobiFone, after a lengthy pitch starting at the end of 2011. TBWAGroup’s Biz Tequila is one of the primary events and activation partners in Vietnam for MobiFone.
Vodafone Group has appointed Text100 as its global agency to support business-to-business communications campaigns across Europe, Asia Pacific, Africa and the USA. Vodafone Group is based in the UK.
Burson-Marsteller China, the public relations firm, has won a year-long contract with Swire Properties to handle their business in Mainland China to increase awareness of the brand. The property branding team from Guangzhou will take the lead.
TBWAIndia has won the creative duties for The Forum Mall in Bangalore. This Mall is part of the Prestige Group.
Omnicom Media Group has retained the regional media business for AS Watson, the health and beauty retailer. This means PHD in Hong Kong, OMD in China & Thailand and the OMD offices in Singapore, Malaysia, Taiwan and the Philippines will all be working on the Watson business.