‘August Man’ has carved a niché in a difficult sector – the men’s magazine market – and has enjoyed success since its launch in 2006. Now under the current publisher, Burda Singapore Pte ltd, a version aimed at women has been launched. ‘August Woman’ has been launched with a September issue. The next issue will be in December 2012 and then it will be published monthly thereafter. The editor is Xu Ci’en.

Burda Singapore is a subsidiary of a German media conglomerate, Hubert Burda Media. ‘Prestige’ and ‘Adore – Watch & Jewellery’ are two other titles in the company’s local portfolio.