Digital Marketing World Forum – Singapore

Next week, the leading digital and social marketing conference is taking place in Singapore at the Marina Mandarin on the 29 Feb – 1 March. Speakers at the conference include: Rod Strothers, VP Digital Transformation at Starhub, Kartick Narayan, CMO, Asia Pacific & Latin America at  Groupon and Rahul Asthana, Regional Marketing Director at Kimberly-Clark. The organisation […]

Is PR the New SEO? You bet it is.

If you have followed Google’s SEO messaging even peripherally you should be aware that Google’s efforts to purge their index of spam means that they have eliminated many of the SEO backlink building tactics (Google applies rankings to website based on the sites that link in to a website) that SEO practitioners have traditionally…

MagBe launches in Singapore

With support from the Singapore government and the publishing industry, MagBe launches a month earlier than planned. According to founders Olaf Kwakman and Herre Roelevink, MagBe is a revolutionary magazine article platform that is now launched as Beta web portal in Singapore for Asia.

MagBe offers a range of long-format magazine articles across…

Marketing with a heart

An interesting presentation at Spikes Asia 2015 was from Pratik Thakar who spoke of the campaigns produced by Coca-Cola that go beyond sales marketing and help the community. He also talks to Allein Moore about his early career that led to his current intriguing title of Creative Content and Design Excellence Head at Coca-Cola.