Here we see Malaysia showing its chops in Responsible Finance.
AdAsia learned that his Royal Highness Emir Muhammadu Sanusi II, Emir of Kano, Nigeria, delivered a powerful address on the importance of a responsible economy…
Digital Marketing World Forum – Singapore
Next week, the leading digital and social marketing conference is taking place in Singapore at the Marina Mandarin on the 29 Feb – 1 March. Speakers at the conference include: Rod Strothers, VP Digital Transformation at Starhub, Kartick Narayan, CMO, Asia Pacific & Latin America at Groupon and Rahul Asthana, Regional Marketing Director at Kimberly-Clark. The organisation […]
IAMWednesday organises “The Unconference” at Bintan
Matt Harty and Andy Tu, part of the team behind IAMWednesday, have decided to organise a conference at Club Med Bintan. The central idea behind this is to have an event by the advertising industry (read: agencies) for the industry. The organisers intend to be unconventional in as many ways as possible…
Is PR the New SEO? You bet it is.
If you have followed Google’s SEO messaging even peripherally you should be aware that Google’s efforts to purge their index of spam means that they have eliminated many of the SEO backlink building tactics (Google applies rankings to website based on the sites that link in to a website) that SEO practitioners have traditionally…
How SEO is different in non-English languages
Eli Schwartz, Director of Marketing APAC in Singapore for SurveyMonkey, explained during a DMAS SoundBites session how SEO is different for non-English languages. Here a few highlights from his presentation.
Eli has more than 10 years of experience in SEO. For SurveyMonkey he drives the SEO strategy in…
MagBe launches in Singapore
With support from the Singapore government and the publishing industry, MagBe launches a month earlier than planned. According to founders Olaf Kwakman and Herre Roelevink, MagBe is a revolutionary magazine article platform that is now launched as Beta web portal in Singapore for Asia.
MagBe offers a range of long-format magazine articles across…
AdAsia welcomes its 1,000th LinkedIn member!
A heartwarming welcome to Chiang Fock Pong, Assistant Director at NTUC LearningHub, who has become the 1,000th member of our Group!
Marketing with a heart
An interesting presentation at Spikes Asia 2015 was from Pratik Thakar who spoke of the campaigns produced by Coca-Cola that go beyond sales marketing and help the community. He also talks to Allein Moore about his early career that led to his current intriguing title of Creative Content and Design Excellence Head at Coca-Cola.
Emotions work for this MD
Sven Huberts, Managing Director of Isobar APAC, spoke to Allein Moore at Spikes Asia 2015. He talks about his journey leading to Asia and some of his work for Isobar’s major client, Coca-Cola. At Spikes, he presented the Emoticons campaign which was first launched in Vietnam.
RealCampaign: User-friendly campaign management
RealCampaign is a new drag ‘n’ drop multi-channel campaign platform which has just been introduced at the DMexco in Germany and developed in the Netherlands.
