Checklist: Are you doing enough for your image management?

For any digital marketer, visuals can make or break audience engagement. Case in point, recent research shows that on average, total views increase by a whopping 94% if a published article contained a relevant image compared to one without. High quality images can further lead to positive… (Contributed by Jason Hatch, Senior Director, Product Management, Web Experience, Asia Pacific & Japan, Akamai Technologies)

Are you just making ads?

If you feel you are just making ads, then sign up for ‘The New Purpose of Creativity’ workshop at this years’ AdFest. Questions like “What is our truth?” and “What are we genuinely motivated by?” will be explored…

The future belongs to millennials. How well do you know them? 4 key trends that define how millennials interact with brands.

The millennial generation, born 1980-2000, represents the single largest generational group in history. In the coming years, they will make up over 50 percent of the workforce while earning more than… (Contributed by Contributed by Delphine Dauge, Agency Director, Brandimage Paris and Jean-Christophe Estrampes, Director of Strategic Planning, Brandimage Paris)