In recent months, we have seen an increased reliance on e-commerce from retail clients and a desire to get to grips with identity-based marketing and verification across the board… (Contributed by Carolyn Corda, Chief Marketing Officer, ADARA)
Marketing was already changing at a rapid clip. And then Covid-19 came along.
It’s become a platitude already, but Covid and its consequences are changing everything. In the first three months of 2020, life changed for just about everybody on the planet. The word ‘unprecedented’ in media has…
Covid is changing our lives. More importantly, it is in the process of drastically changing our habits. And that is incredibly important for… (Contributed by Jos. Birken, CEO of KLWTT)
Marketing technology has become a bit of a zoo lately, with an abundance of exotic animals. And if you want to picture a zookeeper, picture Will Griffith, who recently joined Tealium.
This is the time of year when people start gazing ahead and can’t resist a powerful urge to try and predict what the coming year will bring. 2020 is even worse, since it’s the beginning of a new decade. Should AdAsia join the fray? We received the following predictions from Vivi Wang, Business Development Director, Southeast Asia over at Mobvista, a provider of mobile advertising and analytics.
How can brands leverage technological advances like augmented reality and virtual reality to improve content delivery? (Contributed by Gilly Santos, IT Operations and Infrastructure Manager APAC, SGK.)
Digital out-of-home (DOOH) has been around for some time now. The term typically refers to digital media that can be seen in areas accessible to the public. Like other digital media, DOOH is now being moved into the realm of programmatic. We spoke with Zachary King, Vice President, Commercial, Asia at MediaMath.
With Marketing Automation well established across all industries and its perceived benefits and opportunities now available to the smallest of business and to the individual, it’s perhaps not surprising that the way we ‘do marketing’ is also evolving. Interestingly, one methodology gaining lots of traction over recent years was born and grew up in the same world that developed the technology that now underpins our automation platforms: Agile Marketing.
“Culture is like the wind. It is invisible, yet its effect can be seen and felt. When it is blowing in your direction, it makes for smooth sailing. When it is blowing against you, everything is more difficult.” Amongst those difficulties is sustainable transformation. (Contributed by Michael Leeds, Senior VP of Client Engagement, Americas, SGK)
The Women’s Tennis Association (WTA) organised a tournament in Singapore. AdAsia attended, and spoke with Mike McGraw, founder of the Social Channel.