Putting science into influencer marketing

(An interview with Evangeline Leong – founder at Kobe Technologies) Singapore is well known as an amazing success story in Asia. From jungle state to leader in logistics, finance and tech in 50 years’ time is nothing short of a miracle. Despite this, its government enjoys a reputation of not wanting to rest on its laurels, because the world is changing fast and one needs to…

Digital Content Production: What’s Next?

The pace at which digital content production has developed is little short of astonishing.

Consider, as one example, how quickly we’ve progressed from simple static GIFs to kinetic emails that allow consumers to directly purchase products with just a few clicks. In a few short years, our digital landscape has migrated from desktop to mobile, from broadcast to personalised communication, and from static to fully immersive experiences. Suffice it to say, for brands and marketers who embrace… (Contributed by John Dalziel, Client Director, SGK)

The intelligence behind PropertyGuru

Most people, except for a few competitors maybe, would agree that PropertyGuru is the leading online property portal in Singapore. But also in Indonesia, Thailand and Malaysia they have a leading presence. Recently, they announced a brand relaunch, accompanied by the integration of Artificial Intelligence to improve the user experience. We took the opportunity to interview PropertyGuru CMO Björn Sprengers to get a better understanding of the why and how.