If you want to reach the high net worth consumers, it looks as if BBC is the best bet amongst news channels. The latest Ipsos PAX survey for Q4 2011 to Q3 2012 showed BBC World News and bbc.com has a larger reach than its competitors in the Asia-Pacific region. It reached the No. 1 spot in cross-platform reach among Asia Pacific’s high net-worth individuals. The UK channel also overtook CNN by posting the highest increase in unduplicated reach across TV and digital. comScore has also ranked the BBC.com as the No. 1 international news website in 2012 as reported in its Media Metrix.

Find this content useful? Share it with your friends!