Grand Prix Award group photo of representatives from NTUC, BBH and PHD.

The Grand Prix at the SPH iink Awards went to Bartle, Bogle & Hegarty (BBH) for its campaign for the NTUC Income Insurance Co-operative. The iink Awards were created by Singapore Press Holdings, Singapore’s leading media company, to reward advertisers who support its print, digital, outdoor and radio platforms as well as encourage creative teams.

The awards were presented at a ceremony held at the Avalon on 17th August. BBH also won ‘iink Creative Agency of the Year’ and gained a cash prize of $8,000 for the ‘Grand Prix Award’. A good night out for BBH!

PHD was awarded ‘iink Media Agency of the Year’ award.

There was an opportunity for the readers to select a winner and their choice for ‘Readers’ Choice Award’ was an advertisement titled ‘Aspirations’ created for UBS AG by Orijen.

Geoff Tan (first from left) presents the Gold award to the winners in category: SPH IS ON Campaign.
Willy Tan (first from left) presents the Best award to the winners in the category: Digital.
Edward Tang (first from left) presents the Best award to the winners in the category: Out-of-Home.
Elsie Chua (2nd from left) presents the Gold award to the winners in the category: Print Creative Media Buy.
Tan Su-Lin (first from left) presents the Gold award to the winners in the category: Print Classified / Recruitment / Notice

SPH iink Awards 2012 winner list

GRAND PRIX

Title  Essentials 

Client NTUC Income Insurance Co-operative 

Media Agency PHD Singapore 

Credits PHD NTUC Income team

Creative Agency  BBH Asia-Pacific

Creative Director  Steve Elrick

Art Director  Janson Choo

Copywriter  Daniel Ko


Category A: Print Single – English

GOLD

Title  Go Forth

Client  Jay Gee Enterprises

Media Agency  MEC Singapore

Credits  Jennifer Loke / Josephine Ng

Creative Agency  Wieden + Kennedy

Creative Director  Tyler Whisnand / Jeff Williams / Eric Baldwin

Art Director  Julia Blackburn / Steve Denekas / Jeff Williams

Copywriter  Antony Goldstein

Graphic  A2.jpg

 

GOLD

Title  Essentials (Bread)

Client  NTUC Income Insurance Co-operative

Media Agency  PHD Singapore

Credits  PHD NTUC Income team

Creative Agency  BBH Asia-Pacific

Creative Director  Steve Elrick

Art Director  Janson Choo

Copywriter  Daniel Ko

 

BRONZE

Title  Bowl

Client  Universal Integrated Corporation Consumer Products (UIC)

Creative Agency  Grey Singapore

Chief Creative Officer  Ali Shabaz

Associate Creative Director  Joseph Cheong / Ang Sheng Jin

Art Director  Ang Sheng Jin / Alex Tan

Copywriter  Joseph Cheong


Category B: Print Campaign – English

GOLD

Title  Essentials

Client  NTUC Income Insurance Co-operative

Media Agency  PHD Singapore

Credits  PHD NTUC Income team

Creative Agency  BBH Asia-Pacific

Creative Director  Steve Elrick

Art Director  Janson Choo

Copywriter  Daniel Ko

 

SILVER

Title  In The Future

Client  The Hong Kong and Shanghai Banking Corporation

Media Agency  Mindshare Singapore

Credits  Renee Tan

Creative Agency  J. Walter Thompson Singapore

Global Creative Director  Axel Chaldecott

Global Business Director  Joe Petyan

Global Planning Director  Orlando Hooper-Greenhill

 

BRONZE

Title  Baron’s Reinforcement Campaign

Client  Asia Pacific Breweries

Media Agency  ZenithOptimedia

Credits  Susan Chee / Melissa Ang

Creative Agency  Y&R Singapore

Executive Creative Director  Marcus Rebeschini

Art Director  Somjal Satjatham

Copywriter  Leonard Goonting

 

BRONZE

Title  Ceramic, Jade, Glass

Client  Fonterra Brands (Singapore)

Creative Agency  BBDO Proximity Singapore

Executive Creative Director  Danny Searle / Jonathan Teo

Creative Director  Goh Wee Kim

Art Director  Geraldine Tan / Terrence Tan Rong Hui

Copywriter  Joanne Chow / Daniel Kee


Category C: Print Single / Campaign – Chinese

GOLD

Title  Si Chuan Dou Hua Restaurants Food Art

Client  Si Chuan Dou Hua Restaurants

Creative Agency  SPH Creative Services

 

SILVER

Title  NTUC Income “Disease Sale”

Client  NTUC Income Insurance Co-operative

Media Agency  Maxus Communications Singapore

Creative Agency  BBH Asia-Pacific

Creative Director  Steve Elrick

Art Director  Janson Choo

Copywriter  Daniel Ko

 

BRONZE

Title  Baron’s Reinforcement Campaign

Client  Asia Pacific Breweries

Media Agency  ZenithOptimedia

Credits  Susan Chee / Melissa Ang

Creative Agency  Y&R Singapore

Executive Creative Director  Marcus Rebeschini

Art Director  Somjal Satjatham

Copywriter  Leonard Goonting


Category D: Print Classified / Recruitment / Notice

GOLD

Title  Dreams – Air-Defence System Specialist

Client  Air Force Recruitment Centre

Media Agency  OMD Singapore

Credits  Galvyn Liu

Creative Agency  DDB Group Singapore

Chief Creative Officer  Neil Johnson

Creative Director  Terrence Tan

Art Director  Khoo Menghau

Copywriter  Pradeep D’souza

 

SILVER

Title  Congratulatory Ad

Client  Clans and Associations

Creative Agency  CATS Classified Marketing A&P

 

BRONZE

Title  On Top In Asia And On Your Side

Client  Rajah & Tann LLP

Creative Agency  Me and Mister Jones

Creative Director  Fanny Khoo / Tom Merckx

Copywriter  Lindsay Camp


Category E: Print Creative Media Buy

GOLD

Title  In The Perfect Work Environment

Client  Asia Square

Media Agency  PHD Singapore

Creative Agency  TBWA Singapore

Creative Director  Antti Toivonen / Maurice Wee

Art Director  Lawrence Hu

Copywriter  Isaac Ho

 

SILVER

Title  MINI Coupe: Another Day. Another Adventure.

Client  MINI Asia / Eurokars

Media Agency  Mindshare Singapore

Credits  Mindy Lim

Creative Agency  Kinetic Design & Advertising

Creative Director  Pann Lim

Art Director  Leng Soh / Jonathan Gian / Stella Kwan / Joseph Davie

Copywriter  Catherine Phua

 

BRONZE

Title  Welcome To A Whole New Way To Work At Asia Square

Client  Asia Square

Media Agency  PHD Singapore

Creative Agency  TBWA Singapore

Creative Director  Antti Toivonen / Maurice Wee

Art Director  Dennis Goh

Copywriter  Issac Ho


Category F: SPH IS ON Campaign

GOLD

Title  Volkswagen Happy New Year Integrated

Client  Volkswagen Group Singapore

Media Agency  MediaCom Singapore

Creative Agency  Tribal DDB Singapore

Executive Creative Director  Jeff Cheong

Creative Director  Thomas Yang

Art Director  Clarinta Subrata / Mervyn Goh / Alfred Lim

Copywriter  Shervin Seah

 

SILVER

Title  SMU Undergraduate Admissions Campaign – Lavinia, Phelicia & Yusri

Client  Singapore Management University

Media Agency  ZenithOptimedia

Credits  Raymond Kam / Shrivathsa Raghunathan / Kamlai Chen / Haipan Jiang

Creative Agency  Wild Advertising & Marketing

Creative Director  Ng Khee Jin

Art Director  Yuliana Sutjipto / Johnson Tay

Copywriter  Kai Teo

 

BRONZE

Title  Dangers Of Online Purchase Of Health Products

Client  Health Sciences Authority

Media Agency  David Wood and Associates

Credits  Pippa Hollebone / Azlina Azman / Andy Wong

Creative Agency  Salt Creatives

Executive Creative Director  Low Cheh Chuan

Creative Director  Howie Wong How Zhe

Art Director  Syukri Wahi

Copywriter  Nicholas Tang / Tan Aik Wah


Category G: Digital

BEST

Title  Volkswagen Happy New Year Integrated

Client  Volkswagen Group Singapore

Media Agency  MediaCom Singapore

Creative Agency  Tribal DDB Singapore

Executive Creative Director  Jeff Cheong

Creative Director  Thomas Yang

Art Director  Clarinta Subrata / Mervyn Goh / Alfred Lim

Copywriter  Shervin Seah


Category H: Radio

BEST

Title  BPL. It‟s A Bro Thing

Client  SingTel mio TV

Media Agency  MEC Singapore

Credits  Eelin Tai / May Wong / Joan Kuang

Creative Agency  BBDO Proximity

Creative Director  Primus Nair / Douglas Goh

Art Director  Douglas Goh

Copywriter  Primus Nair / Nick Mchugh


Category I: Out-of-Home

BEST

Title  BRAND’S Bird’s Nest Mother’s Day 2012 Campaign

Client  Cerebos Pacific

Media Agency  OMD Singapore

Credits  Summer Choo / Olivia Ow / Brenda Teo

Creative Agency  Integrated Marketing Solutions Group

Executive Integrated Director  Nalini Naidu

Integrated Director  Loh Shin Shion

Art Director  Sophie Gollifer

Copywriter  Ong Yu Fan


iink Creative Agency of the Year

BBH Asia-Pacific


iink Media Agency of the Year

PHD Singapore


Readers’ Choice Award

Title “Aspirations”

Client  UBS AG

Media Agency  Starcom Media Worldwide

Creative Agency  Orijen

Creative Director  Julia Browns

Art Director  Jan Adams

Copywriter  Julia Browns