South American communications group, Grupo ABC, have invited President Bill Clinton to address the delegates at the 59th Cannes Lions International Festival of Creativity.

President Clinton will deliver a keynote address entitled ‘How Advertising Can Help Build a Better World’. His foundation has already done much foster global health and strengthen economies. Grupo ABC sponsored the Clinton Global Initiative, which convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges.

Terry Savage, Chairman of Cannes Lions, remarks, “As has been proven by the superb response to the Cannes Chimera partnership with the Bill and Melinda Gates Foundation, our industry is passionate about uniting together and using its unique skills to make the world a better place. President Clinton’s presence at Cannes Lions reinforces the enormous power this industry has to do good. We are honoured to welcome him to the event.”