For the past thirteen years, Reader’s Digest has been surveying consumers around the region finding out which are the trusted brands. The most recent results for Singapore have just been published.
NTUC FairPrice, one of the largest retailers in Singapore, emerged a Platinum winners, the highest level in the Reader’s Digest Trusted Brands Award. Chan Brothers Travel, the travel company, Singapore Airlines and National University of Singapore were amongst the 13 top brands which reached Platinum level.
Over 8,000 respondents were interviewed in Asia with 1,000 from Singapore. Research company, Synovate conducted the survey on behalf of Reader’s Digest.
Christopher Axberg, Managing Director of Reader’s Digest Asia said, “More companies in Asia are realising the significance of establishing brand loyalty, which has resulted in better product and service quality, The customer will be prepared to pay for a product when he or she knows that the company offers value for money.”
A Reader’s Digest Trusted Brand Award is warmly welcomed by manufacturers and distributors and is often used in advertising.
One sad result emerged: only 48% of Singapore respondents considered it very important for a trusted brand to carry out environmental action. This was well below the average of the rest of Asia of 62%.
Click here to download the full list of Reader’s Digest Trusted Brands Award Winnera 2011.