The Business Superbrands Survey of leading business brands has found SAP the most respected B2B brand in Singapore. The survey conducted by BDRC in April put IBM in the No. 2 slot and Microsoft in third ranking. Three other Singapore brands hit the top spot. SingTel ranked as No. 5, Singapore Airlines ranked as No. 6, and StarHub made the No. 9 spot. Note it was the technology brands that were ranked highly. 500 business people, identified as key decision-makers or influencers were on the panel.

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