Professor Philip Kotler, perhaps the world’s most influential marketer, is behind a great new idea. Can we create a better world through the use of marketing ethos to trigger behavioural and attitudinal changes in human society? He has initiated a conference to be held in Bangladesh on the 1st, 2nd and 3rd of March 2012. The World Marketing Summit is bringing together some of the best marketing minds in the world, mixing them with industry leaders and academics to discuss and plan how marketing can solve some important issues facing the world today. Over 30 speakers have already confirmed. Around them there will be Incubators in which the participants focus on topics such as food security, education, health, waste reduction and the future of marketing. If you wish to participate contact editor@adasia.com.sg or go to www.worldmarketingsummit.org.