ADAsia

Microsoft has announced the launch of a creative storytelling contest. The Microsoft Advertising Story Awards (MSAs) invited marketers…

2011 might just be the year for mobile marketing, especially in this region: Gartner reports that Asia Pacific mobile ad revenue will be $1.6 billion this year due to… (Contributed by Fabrizio Caruso, Managing Director, Asia-Pacific, Out There Media)

Experian Hitwise has released its first annual analysis of web searches conducted by Hong Kong Internet users. The results show that…

As any new form of media matures and becomes more commonplace, concerns inevitably arise about the possible effects on that media on society at large. Mobile phones and mobile telecommunications have come under scrutiny… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

The barrage of statistics outlining the rapid growth and spread of cellular phone use in Asia is never-ending. This is good, because it indicates just how healthy the mobile space is… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

Getting messages through to consumers is the key marketing problem, and permission-based marketing looks to be the solution. After understanding what consumers want, instead of… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

The International Herald Tribune (IHT) has launched a new digital subscription package featuring…

The Body Shop has launched an iPhone app as part of a Singapore campaign initiated by local agency Briq.

An awards ceremony is a special occasion, a night of glitz and glamour, where members of the industry get to rub shoulders with luminaries and feel… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

Microsoft Advertising and MEC have published the results of a commissioned survey in Asia designed to gather insights into men’s online behaviour.