Advergames – a few considerations

Advergames – a few considerations

Using branded online games for advertising and marketing purposes, so called Advergames, has been around as a tactic for years. At AdAsia we see that this tactic is increasingly…

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History of mobile games – Infographic

History of mobile games – Infographic

This infographic on the history of mobile gaming reflects on the evolution of mobile games and looks at some of the key events which have shaped the landscape today, displaying a full timeline of this dynamic and evolving industry from its embryotic stages in the late 90’s, all the way to the multi-million pound acquisitions of developer studios today. (Contributed by MGF)

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An agile audience at Reading Room

An agile audience at Reading Room

The Reading Room has organised several breakfast talks to raise awareness on various issues pertinent to the digital marketing world. On 10th July, those who got up earlier enough to attend enjoyed a stimulating hour or so. The speakers covered several topics but…

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Innity integrates with Google and Turn

Innity integrates with Google and Turn

Digital media network and technology provider, Innity, has integrated with Google and Turn to boost sales in the Real-Time Bidding (RTB) arena.

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Nokia and Vserv.mobi partnership in Vietnam

Nokia and Vserv.mobi partnership in Vietnam

Nokia and Vserv.mobi have strengthened their partnership and have empowered over 150 WP8 mobile app developers in Vietnam who are now generating on average…

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Amobee updates its platform

Amobee updates its platform

Digital ad specialists, Amobee, has announced a significant update to the Amobee Platform which enables advertisers, publishers and app developers to gain insights into their mobile app customer base and increase customer success…

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PurpleClick wins in Google partner awards

PurpleClick wins in Google partner awards

Singaporean company PurpleClick has been named by Google as winner of the South East Asia Premier SME Partner Awards in the Display category. This is in recognition…

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SingTel revamps its lifestyle portal

SingTel revamps its lifestyle portal

InSing, the local lifestyle portal created by SingTel, has undergone some refreshment.

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StarHub listens to customers

StarHub listens to customers

StarHub, Singapore’s leading mobile and cable service provider, is tuning into social media to listen to its customers. Social Hub is a customised platform that uses social media to…

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Outbrain reveals trends in Asia Pacific

Outbrain reveals trends in Asia Pacific

Outbrain helps consumers find the most relevant and trusted content online. Now it is helping the trade find out more about consumers habits. It has released…

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