ADAsia

SpotXchange commissioned Forrester Consulting to conduct research on its behalf. “RTB Powers the Rapid Growth of Online Video”, Forrester’s report, predicts that online video advertising will account for…

Singapore-based AdzCentral, an online media buying company, has raised four million Singapore dollars in its latest funding …

Yahoo! in Japan has begun using DG MediaMind’s ad serving technology platform for rich media ads on its GyaO! subsidiary. GyaO! is Japan’s largest free video streaming site. Yahoo! believe…

he latest GfK research in six key markets – Singapore, Malaysia, Indonesia, Thailand, Vietnam and Philippines – shows the sales volume of tablets doubled across the region in 2012, while demand for smartphones…

Not only has the International Federation of Audit Bureaux of Circulation (IFABC) launched a new website, it has also rebranded itself.

It seems men in the Greater China region are the ones most likely to purchase luxury goods. In fact they are 44% more likely to fork out for this expensive items. However, it is the women who benefit as…

The CMO Council which represents chief marketing offers all around the globe, in conjunction with Adobe Systems have completed a major study across the Asia region. Titled ‘APAC Digital Marketing Performance Dashboard’, the study is the result of 23 one-on-one interviews across a number of industries as well 295 online responses from senior marketers.

TBWA Worldwide has extended its Digital Arts Network further with the establishment by TBWA\Greater China of Digital Arts Network China in Shanghai.

GfK Asia has collated an enormous amount of data on smart phones and the more basic feature phones. Southeast Asia is certainly…

A new global study by the Chief Marketing Officer (CMO) Council on mobile subscribers throws up some interesting data. It seems the world’s 6.5 billion phone subscribers are likely to become…