Using branded online games for advertising and marketing purposes, so called Advergames, has been around as a tactic for years. At AdAsia we see that this tactic is increasingly…
An agile audience at Reading Room
The Reading Room has organised several breakfast talks to raise awareness on various issues pertinent to the digital marketing world. On 10th July, those who got up earlier enough to attend enjoyed a stimulating hour or so. The speakers covered several topics but…
Innity integrates with Google and Turn
Digital media network and technology provider, Innity, has integrated with Google and Turn to boost sales in the Real-Time Bidding (RTB) arena.
Nokia and Vserv.mobi partnership in Vietnam
Nokia and Vserv.mobi have strengthened their partnership and have empowered over 150 WP8 mobile app developers in Vietnam who are now generating on average…
Amobee updates its platform
Digital ad specialists, Amobee, has announced a significant update to the Amobee Platform which enables advertisers, publishers and app developers to gain insights into their mobile app customer base and increase customer success…
PurpleClick wins in Google partner awards
Singaporean company PurpleClick has been named by Google as winner of the South East Asia Premier SME Partner Awards in the Display category. This is in recognition…
SingTel revamps its lifestyle portal
InSing, the local lifestyle portal created by SingTel, has undergone some refreshment.
StarHub listens to customers
StarHub, Singapore’s leading mobile and cable service provider, is tuning into social media to listen to its customers. Social Hub is a customised platform that uses social media to…
Outbrain reveals trends in Asia Pacific
Outbrain helps consumers find the most relevant and trusted content online. Now it is helping the trade find out more about consumers habits. It has released…
Top consumer brands embrace mobile advertising
Vserv.mobi, the mobile advertising exchange has revealed that it portfolio of advertisers and brands in the India and Southeast Asian markets have grown…
