Trust in traditional advertising remains strong while the credibility of online advertising has improved in recent years. This came out in the latest Nielsen ‘Global Survey of Trust in Advertising’. This survey covers 58 countries with more than 29,000 respondents giving feedback…
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Digital advertising specialist, Amobee, has acquired Gradient X, a real-time bidding platform company. The size of investment is not revealed. Amobee’s platform can now offer advanced real-time bidding functionality…
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Yahoo Asia Pacific is collaborating with the University of Pennsylvania’s Wharton Future of Advertising Program (WFoA). They will jointly…
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Australian start-up, Vimily, has globally launched its mobile app and platform which will allow companies to create shareable online video content. This can be used for video competitions, consumer and business events as well as market research. The videos can …
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SpotXchange commissioned Forrester Consulting to conduct research on its behalf. “RTB Powers the Rapid Growth of Online Video”, Forrester’s report, predicts that online video advertising will account for…
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Singapore-based AdzCentral, an online media buying company, has raised four million Singapore dollars in its latest funding …
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Yahoo! in Japan has begun using DG MediaMind’s ad serving technology platform for rich media ads on its GyaO! subsidiary. GyaO! is Japan’s largest free video streaming site. Yahoo! believe…
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The latest GfK research in six key markets – Singapore, Malaysia, Indonesia, Thailand, Vietnam and Philippines – shows the sales volume of tablets doubled across the region in 2012, while demand for smartphones…
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Not only has the International Federation of Audit Bureaux of Circulation (IFABC) launched a new website, it has also rebranded itself.
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It seems men in the Greater China region are the ones most likely to purchase luxury goods. In fact they are 44% more likely to fork out for this expensive items. However, it is the women who benefit as…
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