It seems men in the Greater China region are the ones most likely to purchase luxury goods. In fact they are 44% more likely to fork out for this expensive items. However, it is the women who benefit as…
CMO’s feel confident on digital future
The CMO Council which represents chief marketing offers all around the globe, in conjunction with Adobe Systems have completed a major study across the Asia region. Titled ‘APAC Digital Marketing Performance Dashboard’, the study is the result of 23 one-on-one interviews across a number of industries as well 295 online responses from senior marketers.
TBWAGreater China launches Digital Arts Networks
TBWA Worldwide has extended its Digital Arts Network further with the establishment by TBWAGreater China of Digital Arts Network China in Shanghai.
Mobile sales in SE Asia grew by 24% in last 12 months
GfK Asia has collated an enormous amount of data on smart phones and the more basic feature phones. Southeast Asia is certainly…
Mobile phone users lack loyalty
A new global study by the Chief Marketing Officer (CMO) Council on mobile subscribers throws up some interesting data. It seems the world’s 6.5 billion phone subscribers are likely to become…
Asians the most active online shoppers
A new Nielsen report shows that consumers in Asia are amongst the world’s most active online shoppers. Besides purchasing, they spend a lot of time…
The rising social network stars
An international study by Experian uncovers some interesting figures and reveals the massive growth in niché social networks. Pinterest and Instagram have become…
Facebook performance across the globe
Without doubt, Facebook embraces large communities around the globe, but each country delivers a different social media performance. These becomes clear in the ‘2012 Social Media Advertising Global Games’ published by Kenshoo.
The ADMA 2012 Yearbook is launched
Asia Pacific’s online population exceeds one billion for the first time. More than 623 million are accessing the web via mobile. The new 2012 Yearbook from the Asia Digital Marketing Association is filled with useful data and insights.
Microsoft rolls out NUads on Xbox LIVE
Now viewers get the chance to interact with television commercials. This might be a game changer for the television advertising industry. Toyota and Unilever obviously think so. They have signed up…
