Going mobile – web, or apps? Is it important to choose?

June 29, 2012November 25, 2015 AdAsia Editor

Social brands experience heavy engagement on smart phones, according to comScore’s Mobile Metrix 2.0. Nearly 82 percent of time spent with mobile media is being spent via apps. For example, 80 percent of time spent on… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

Love the device you have: consumers have made their choice

May 22, 2012November 25, 2015 AdAsia Editor

It is no exaggeration to say that people love their mobile phones. New research released by the Mobile Marketing Association in the form of a Smartgraphic shows just how attached Americans are to their mobile phones. (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

Are tablets changing the consumer mobile experienc

April 23, 2012November 25, 2015 AdAsia Editor

A widely-quoted Gartner report (dated June 2011) estimates that worldwide mobile advertising revenue will reach US$20.6 billion by 2015, and that the Asia-Pacific region will continue… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

With trust, all things are possible

December 26, 2011November 25, 2015 AdAsia Editor

As any new form of media matures and becomes more commonplace, concerns inevitably arise about the possible effects on that media on society at large. Mobile phones and mobile telecommunications have come under scrutiny… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

Back to Basics

November 21, 2011November 25, 2015 AdAsia Editor

The barrage of statistics outlining the rapid growth and spread of cellular phone use in Asia is never-ending. This is good, because it indicates just how healthy the mobile space is… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

The perks of permission-based mobile marketing

November 4, 2011November 25, 2015 AdAsia Editor

Getting messages through to consumers is the key marketing problem, and permission-based marketing looks to be the solution. After understanding what consumers want, instead of… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

Industry Face-Off: Awards Make the Difference

September 21, 2011November 25, 2015 AdAsia Editor

An awards ceremony is a special occasion, a night of glitz and glamour, where members of the industry get to rub shoulders with luminaries and feel… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

Rich Media Mobile Advertising

August 16, 2011November 25, 2015 AdAsia Editor

Rapidly entering the global mobile market, rich media represents a paradigm change for all players in the mobile content… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

Evolution of Mobile Web Advertising

July 17, 2011November 25, 2015 AdAsia Editor

Mobile Internet has come of age in a few short months. What’s interesting is that this growth in penetration is not just driven by smartphones… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)