This infographic on the history of mobile gaming reflects on the evolution of mobile games and looks at some of the key events which have shaped the landscape today, displaying a full timeline of this dynamic and evolving industry from its embryotic stages in the late 90’s, all the way to the multi-million pound acquisitions of developer studios today. (Contributed by MGF)
Nokia and Vserv.mobi partnership in Vietnam
Nokia and Vserv.mobi have strengthened their partnership and have empowered over 150 WP8 mobile app developers in Vietnam who are now generating on average…
IAB and MMA reveal mobile creative guidelines
The Mobile Marketing Association and the Interactive Advertising Bureau have come together to meet the demand for standards and guidelines for the advertising industry as it grapples with the rapid development of the mobile sector. They have expanded…
Mobile sales in SE Asia grew by 24% in last 12 months
GfK Asia has collated an enormous amount of data on smart phones and the more basic feature phones. Southeast Asia is certainly…
Mobile phone users lack loyalty
A new global study by the Chief Marketing Officer (CMO) Council on mobile subscribers throws up some interesting data. It seems the world’s 6.5 billion phone subscribers are likely to become…
Top Ten Predictions for mobile marketing in 2012
2011 might just be the year for mobile marketing, especially in this region: Gartner reports that Asia Pacific mobile ad revenue will be $1.6 billion this year due to… (Contributed by Fabrizio Caruso, Managing Director, Asia-Pacific, Out There Media)
Briq, Bodyshop and Butterflies
The Body Shop has launched an iPhone app as part of a Singapore campaign initiated by local agency Briq.
Getting into the minds of pre-family men
Microsoft Advertising and MEC have published the results of a commissioned survey in Asia designed to gather insights into men’s online behaviour.
Jump in mobile Internet usage points to change in tracking
With the growing popularity of Internet-enabled devices such as the smartphones and tablets, researchers and clients need to track where web traffic originates. Nielsen’s figures show personal computers…
Mobile Marketing Association announcing co-chairs for China
The Mobile Marketing Association (MMA) has announced that its China Local Council will be co-chaired by…
