Nokia and Vserv.mobi partnership in Vietnam

Nokia and Vserv.mobi partnership in Vietnam

Nokia and Vserv.mobi have strengthened their partnership and have empowered over 150 WP8 mobile app developers in Vietnam who are now generating on average…

Full Story

IAB and MMA reveal mobile creative guidelines

IAB and MMA reveal mobile creative guidelines

The Mobile Marketing Association and the Interactive Advertising Bureau have come together to meet the demand for standards and guidelines for the advertising industry as it grapples with the rapid development of the mobile sector. They have expanded…

Full Story

Mobile sales in SE Asia grew by 24% in last 12 months

Mobile sales in SE Asia grew by 24% in last 12 months

GfK Asia has collated an enormous amount of data on smart phones and the more basic feature phones. Southeast Asia is certainly…

Full Story

Mobile phone users lack loyalty

Mobile phone users lack loyalty

A new global study by the Chief Marketing Officer (CMO) Council on mobile subscribers throws up some interesting data. It seems the world’s 6.5 billion phone subscribers are likely to become…

Full Story

Top Ten Predictions for mobile marketing in 2012

Top Ten Predictions for mobile marketing in 2012

2011 might just be the year for mobile marketing, especially in this region: Gartner reports that Asia Pacific mobile ad revenue will be $1.6 billion this year due to… (Contributed by Fabrizio Caruso, Managing Director, Asia-Pacific, Out There Media)

Full Story

Briq, Bodyshop and Butterflies

Briq, Bodyshop and Butterflies

The Body Shop has launched an iPhone app as part of a Singapore campaign initiated by local agency Briq.

Full Story

Getting into the minds of pre-family men

Getting into the minds of pre-family men

Microsoft Advertising and MEC have published the results of a commissioned survey in Asia designed to gather insights into men’s online behaviour.

Full Story

Jump in mobile Internet usage points to change in tracking

Jump in mobile Internet usage points to change in tracking

With the growing popularity of Internet-enabled devices such as the smartphones and tablets, researchers and clients need to track where web traffic originates. Nielsen’s figures show personal computers…

Full Story

Mobile Marketing Association announcing co-chairs for China

Mobile Marketing Association announcing co-chairs for China

The Mobile Marketing Association (MMA) has announced that its China Local Council will be co-chaired by…

Full Story

SmartPhones need SmartMarketers

SmartPhones need SmartMarketers

By Lisa Hutt, M IDM, IDM B2B Council Member (Article supplied by The Institute of Direct Marketing)

Full Story