ADAsia

The Mobile Marketing Association and the Interactive Advertising Bureau have come together to meet the demand for standards and guidelines for the advertising industry as it grapples with the rapid development of the mobile sector. They have expanded…

GfK Asia has collated an enormous amount of data on smart phones and the more basic feature phones. Southeast Asia is certainly…

A new global study by the Chief Marketing Officer (CMO) Council on mobile subscribers throws up some interesting data. It seems the world’s 6.5 billion phone subscribers are likely to become…

2011 might just be the year for mobile marketing, especially in this region: Gartner reports that Asia Pacific mobile ad revenue will be $1.6 billion this year due to… (Contributed by Fabrizio Caruso, Managing Director, Asia-Pacific, Out There Media)

The Body Shop has launched an iPhone app as part of a Singapore campaign initiated by local agency Briq.

Microsoft Advertising and MEC have published the results of a commissioned survey in Asia designed to gather insights into men’s online behaviour.

With the growing popularity of Internet-enabled devices such as the smartphones and tablets, researchers and clients need to track where web traffic originates. Nielsen’s figures show personal computers…

The Mobile Marketing Association (MMA) has announced that its China Local Council will be co-chaired by…

By Lisa Hutt, M IDM, IDM B2B Council Member (Article supplied by The Institute of Direct Marketing)

Mobile ad network, InMobi has released its Mobile Insights Report – Asia Pacific Regional Summary for the second quarter of 2011.