2011 might just be the year for mobile marketing, especially in this region: Gartner reports that Asia Pacific mobile ad revenue will be $1.6 billion this year due to… (Contributed by Fabrizio Caruso, Managing Director, Asia-Pacific, Out There Media)
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The Body Shop has launched an iPhone app as part of a Singapore campaign initiated by local agency Briq.
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Microsoft Advertising and MEC have published the results of a commissioned survey in Asia designed to gather insights into men’s online behaviour.
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With the growing popularity of Internet-enabled devices such as the smartphones and tablets, researchers and clients need to track where web traffic originates. Nielsen’s figures show personal computers…
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The Mobile Marketing Association (MMA) has announced that its China Local Council will be co-chaired by…
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By Lisa Hutt, M IDM, IDM B2B Council Member (Article supplied by The Institute of Direct Marketing)
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Mobile ad network, InMobi has released its Mobile Insights Report – Asia Pacific Regional Summary for the second quarter of 2011.
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10 Tips to Successful Mobile Campaigns (Contributed by Atul Satija, VP & Managing Director, Asia Pacific, InMobi)
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Contributed by Out There Media / Mobile Marketing Association
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A key issue in marketing and advertising is how to attract the attention of the consumer. The world today is flooded… (Contributed by Fabrizio Caruso, Vice-President, Business Development & General Manager, Asia Pacific, Out There Media)
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