By Lisa Hutt, M IDM, IDM B2B Council Member (Article supplied by The Institute of Direct Marketing)
InMobi reports 55 billion ad impressions in Q2
Mobile ad network, InMobi has released its Mobile Insights Report – Asia Pacific Regional Summary for the second quarter of 2011.
Creating Mobile Campaigns
10 Tips to Successful Mobile Campaigns (Contributed by Atul Satija, VP & Managing Director, Asia Pacific, InMobi)
Permission, privacy and measurement in mobile advertising
Contributed by Out There Media / Mobile Marketing Association
Capturing Consumer Attention
A key issue in marketing and advertising is how to attract the attention of the consumer. The world today is flooded… (Contributed by Fabrizio Caruso, Vice-President, Business Development & General Manager, Asia Pacific, Out There Media)
Top Five Trends for Mobile Ads in Asia
Almost every industry research firms predict that global revenues from mobile advertising are expected to show strong growth… (Contributed by Fabrizio Caruso, Vice-President, Business Development, Asia, Out There Media)
