By Lisa Hutt, M IDM, IDM B2B Council Member (Article supplied by The Institute of Direct Marketing)
Mobile ad network, InMobi has released its Mobile Insights Report – Asia Pacific Regional Summary for the second quarter of 2011.
10 Tips to Successful Mobile Campaigns (Contributed by Atul Satija, VP & Managing Director, Asia Pacific, InMobi)
Contributed by Out There Media / Mobile Marketing Association
A key issue in marketing and advertising is how to attract the attention of the consumer. The world today is flooded… (Contributed by Fabrizio Caruso, Vice-President, Business Development & General Manager, Asia Pacific, Out There Media)
Almost every industry research firms predict that global revenues from mobile advertising are expected to show strong growth… (Contributed by Fabrizio Caruso, Vice-President, Business Development, Asia, Out There Media)