The Craft of Copywriting

This course is aimed at people with some professional experience or just beginning a career as a copywriter or perhaps currently working as a brand manager and wanting to understand the creative process better. The Craft of Copywriting is built around six modules and is covered over 2 days with a break between for home […]

Branding for Business

In recent years, it has become clearer the important role branding plays in the success of a firm or product. Indeed a brand is considered a company asset and can be measured and compared for valuation. What makes one brand a success while other brands soon disappear will be discussed on this useful one day […]