The course is very useful as it provided me with the opportunity to apply the knowledge taught through course work. The discussion and examples given by Allein were practical and helpful in aiding understanding.

When you strongly believe in something, you are at your most persuasive. Allein Moore moved millions of dollars worth of business during his advertising career because he felt passionately about his creative work. He wants not only to inspire you but give you practical advice on how to create persuasive business presentation, to a small […]

This course is aimed at people with some professional experience or just beginning a career as a copywriter or perhaps currently working as a brand manager and wanting to understand the creative process better. The Craft of Copywriting is built around six modules and is covered over 2 days with a break between for home […]

In recent years, it has become clearer the important role branding plays in the success of a firm or product. Indeed a brand is considered a company asset and can be measured and compared for valuation. What makes one brand a success while other brands soon disappear will be discussed on this useful one day […]

Ever wondered what makes a creative idea breakthrough and sets it apart from your competition? What does an ad agency expect from a client to arrive at that brilliant idea? This course will give you answers to all of the above and more.