ADAsia

In recent years, it has become clearer the important role branding plays in the success of a firm or product. Indeed a brand is considered a company asset and can be measured and compared for valuation. What makes one brand …

When you strongly believe in something, you are at your most persuasive. Allein Moore moved millions of dollars worth of business during his advertising career because he felt passionately about his creative work. He wants not only to inspire you …

This course is aimed at people with some professional experience or just beginning a career as a copywriter or perhaps currently working as a brand manager and wanting to understand the creative process better. The Craft of Copywriting is built …

Keyword research – identifying the potential words and phrase combinations consumers could potentially type into the search box – are vital to the success to digital marketing campaigns.

Ever wondered what makes a creative idea breakthrough and sets it apart from your competition? What does an ad agency expect from a client to arrive at that brilliant idea? This course will give you answers to all of the above and more.

Contributed by Smaato Inc.

Contributed by Out There Media / Mobile Marketing Association

Contributed by James Lamberti, VP of Global Research & Marketing, InMobi / With contributions from Paul Chen, Papaya Mobile.

Secrets of Cross Switch Marketing from the World’s MOST INNOVATIVE ADVERTISING AGENCY
By Kotaro Sugiyama, Tim Andree and the Dentsu Cross Switch Team

How To Build Your Own Successful Freelance Copywriting Business
By Andy Maslen