Quotes from The Craft of Copywriting participants

Quotes from The Craft of Copywriting participants

The course is very useful as it provided me with the opportunity to apply the knowledge taught through course work. The discussion and examples given by Allein were practical and helpful in aiding understanding.

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The Power of Passionate Presentations

The Power of Passionate Presentations

When you strongly believe in something, you are at your most persuasive. Allein Moore moved millions of dollars worth of business during his advertising career because he felt passionately about his creative work. He wants not only to inspire you …

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The Craft of Copywriting

The Craft of Copywriting

This course is aimed at people with some professional experience or just beginning a career as a copywriter or perhaps currently working as a brand manager and wanting to understand the creative process better. The Craft of Copywriting is built …

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The Shopper Marketing Revolution

The Shopper Marketing Revolution

CONSUMER – SHOPPER – RETAILER: How marketing must reinvent itself in the age of the shopper
By Toby Desforges and Mike Anthony

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The Complete Idiot’s Guide to Facebook Marketing

The Complete Idiot’s Guide to Facebook Marketing

Power up your social media strategy on the world’s largest platform
By John Wayne Zimmerman and Damon Brown

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Branding for Business

Branding for Business

In recent years, it has become clearer the important role branding plays in the success of a firm or product. Indeed a brand is considered a company asset and can be measured and compared for valuation. What makes one brand …

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Working with the “Mad Men”

Working with the “Mad Men”

Ever wondered what makes a creative idea breakthrough and sets it apart from your competition? What does an ad agency expect from a client to arrive at that brilliant idea? This course will give you answers to all of the above and more.

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