When you strongly believe in something, you are at your most persuasive. Allein Moore moved millions of dollars worth of business during his advertising career because he felt passionately about his creative work. He wants not only to inspire you …Full Story
This course is aimed at people with some professional experience or just beginning a career as a copywriter or perhaps currently working as a brand manager and wanting to understand the creative process better. The Craft of Copywriting is built …Full Story
The course is very useful as it provided me with the opportunity to apply the knowledge taught through course work. The discussion and examples given by Allein were practical and helpful in aiding understanding.
CONSUMER – SHOPPER – RETAILER: How marketing must reinvent itself in the age of the shopper
By Toby Desforges and Mike Anthony
Power up your social media strategy on the world’s largest platform
By John Wayne Zimmerman and Damon Brown
In recent years, it has become clearer the important role branding plays in the success of a firm or product. Indeed a brand is considered a company asset and can be measured and compared for valuation. What makes one brand …Full Story