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 Feature Stories

Do’s and don’ts of content and copyright

March 31, 2015November 25, 2015 AdAsia Editor

Mynewsdesk and SPH came together to offer a free seminar recently at Suntec City. Lawyer, Cheah Yew Kuin, kicked of the half-day session with a comprehensive guide to…

IAB Study: Mobile grows 11% regionally

March 25, 2015November 25, 2015 AdAsia Editor

Digital connectivity is growing in the Asia Pacific region according to a new report ‘Digital, Social, And Mobile in APAC 2015’ which was conducted by We Are Social in partnership with the Interactive Advertising Bureau (IAB) Southeast Asia led by the Singapore Chapter.

DMAS looks at trends in social media marketing

March 20, 2015November 25, 2015 AdAsia Editor

The Direct Marketing Association of Singapore has long left the days of that mail piece dropping into your letterbox and now its members embrace the digital age enthusiastically. One area which still puzzles…

AdFest 2015 is days away. Have you registered yet?

March 16, 2015November 25, 2015 AdAsia Editor

The annual creative show is back in Pattaya in Thailand on 19th March to 21st March.

AdFest unveils its programme for 2015

February 17, 2015November 25, 2015 AdAsia Editor

In March, not only can you see the best work from around the Asia region, but you can also listen to the people who are creating some of the most exciting communications in the world.

In Memoriam

February 14, 2015November 25, 2015 AdAsia Editor

Mike Ellery
(14th February 1932 – 3rd February 2015)

Fuji Xerox hits gold (and silver)

February 12, 2015November 25, 2015 AdAsia Editor

Fuji Xerox has a launched a new colour printer which now adds both gold and silver dry inks.

Digital Innovation led by Reading Room

February 11, 2015November 25, 2015 AdAsia Editor

Recently, a group of high-level professionals from the client side, marketing firms, and the advertising trade media, gathered together at a high-level venue, The China Club, on the 52nd floor of Capital Tower, Singapore for a breakfast meeting.

Bridging The Loyalty Chasm

February 10, 2015November 25, 2015 AdAsia Editor

The Direct Marketing Association of Singapore has been running a series of talks called ‘DMAS SoundBites’ at The American Club…

Trends Forecast from Reading Room

January 28, 2015November 25, 2015 AdAsia Editor

The folks at Digital agency, Reading Room, did not spend Christmas drinking too much or stuffing themselves with turkey. The team looked into the crystal ball and now offer the industry their forecast for 2015. The seven digital trends they see…

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