Emarsys is one of the 3800+ players that occupy Scott Brinker’s Chiefmartech Lumascape. Contrary to many of those players they have been around for a while. Emarsys was founded in 2001 and has grown considerably, yet they are still independent in a world where the big guys like Oracle and IBM are gobbling up…
Integrating the Internet of Things into event management in Asia
The Internet of Things (IoT): one of the hottest topics in the world of technology and amongst marketers today. For the most part, we are seeing articles, debates and discussion on the enabling side of the IoT – the technology, the applications, the tools involved.
But I personally think that the most fascinating side of the IoT is… (Contributed by Selene Chin, Managing Director of Pico Pixel Pte Ltd)
Variable marking and coding: Making the best of a necessary good
It’s easy to think of variable marking, coding and identification requirements as a necessary evil, but the truth is they’re a necessary good. Look at all the ways packaging codes and markings can benefit consumers, producers, retailers and the brand itself. (Contributed by Liz Churchill, Vice President for Sales & Marketing (left), and Lyndsey Farrow, Marketing Communications Specialist, Matthews Marking Systems.)
The minds, hearts and hands that create luxury are true champions of creativity in service of the imagination. They bring artistry to their work. They make emotional connections, liberate dreams and engage people in the art of fine living with stories and experiences that go beyond… (Contributed by Delphine Dauge, Agency Director, Brandimage Paris)
Affiliate marketing is still quite unknown in South East Asia, but it is getting more and more popular here. Within affiliate marketing there are different earning models, in this article we will focus on a specific type of affiliate marketing… (Contributed by Rosanne Hortensius, Commercial Manager, Saleduck Asia)
We had the honour to do an interview with Don Peppers at a Customer Experience event, organised by SAP Hybris. The event focused on the importance of Customer Experience for businesses and highlighted…
Robots don’t buy cars, go on holidays or eat in expensive restaurants. They don’t go to the game and they’ve no need for kitchen gadgets or a new laptop. Yet half of all online display advertising is never seen… (Contributed by Martin Ryan, VP & Managing Director Asia Pacific, Dyn)
You could say that the foundation of Xaxis is an example of how WPP is reacting to the power of advertising moguls like Facebook and Google. WPP thinks that it is only through sheer scale and the use of massive amounts of data…
An interview with Damien Cummings – Global Head of Digital Marketing at Standard Chartered Bank
Damien Cummings has been able to build quite a reputation for himself in the 8 years he has been active in marketing in Singapore. This may have something to do with the five positions…
AdAsia talks to Paul Kemp-Robertson, the Co-Founder & Editorial Director of ‘Contagious’ magazine, at AdFest 2016. Paul reveals his motivation in starting this inspiring magazine and how his organisation has developed since the early days of the print magazine.