How can brands leverage technological advances like augmented reality and virtual reality to improve content delivery? (Contributed by Gilly Santos, IT Operations and Infrastructure Manager APAC, SGK.)
DOOH or Die: Programmatic Advertising now Includes Out-Of-Home
Digital out-of-home (DOOH) has been around for some time now. The term typically refers to digital media that can be seen in areas accessible to the public. Like other digital media, DOOH is now being moved into the realm of programmatic. We spoke with Zachary King, Vice President, Commercial, Asia at MediaMath.
Agile Marketing – more buzz or a genuine way forward?
With Marketing Automation well established across all industries and its perceived benefits and opportunities now available to the smallest of business and to the individual, it’s perhaps not surprising that the way we ‘do marketing’ is also evolving. Interestingly, one methodology gaining lots of traction over recent years was born and grew up in the same world that developed the technology that now underpins our automation platforms: Agile Marketing.
Driving Culture Change in the Age of Digital Transformation
“Culture is like the wind. It is invisible, yet its effect can be seen and felt. When it is blowing in your direction, it makes for smooth sailing. When it is blowing against you, everything is more difficult.” Amongst those difficulties is sustainable transformation. (Contributed by Michael Leeds, Senior VP of Client Engagement, Americas, SGK)
WTA: Serving snack-able content
The Women’s Tennis Association (WTA) organised a tournament in Singapore. AdAsia attended, and spoke with Mike McGraw, founder of the Social Channel.
Casbaa becomes AVIA to reflect shakeup in video industry
We spoke with Louis Boswell, the newly-named AVIA’s CEO, to understand the reasoning behind the change and get some of his thoughts pertaining to the dramatically changing and evolving video landscape.
Montblanc on the essence of watch marketing
AdAsia interviewed Head of Marketing for Montblanc South East Asia, Benjamin Goh, right before the launch party at the Ion Orchard Sky Observation Deck. The Observation Deck had been changed into an impressive mountain landscape, where upon entering…
Singapore’s Newest Telco Puts Customers First, Claims To Be First
I spoke with Gaurav Gupta, Senior Media Manager, Omnichannel, Circles.Life during the recent Adobe Symposium in Singapore.
Adobe clearly anchored the event on Customer Experience, its importance and the value for the contemporary business that could be had from focusing in the CX area. I was keen to understand how Circles.Life are addressing this as…
Vuulr: Content on the Blockchain
AdAsia had the pleasure of sitting down with Ian to understand the proposition of Vuulr and the impact he was looking to bring to the world of content commerce.
Putting science into influencer marketing
(An interview with Evangeline Leong – founder at Kobe Technologies) Singapore is well known as an amazing success story in Asia. From jungle state to leader in logistics, finance and tech in 50 years’ time is nothing short of a miracle. Despite this, its government enjoys a reputation of not wanting to rest on its laurels, because the world is changing fast and one needs to…
