We had the opportunity to interview Philip Thomas who led 10 editions of the famous Cannes Lions and is currently the CEO of Ascential Events. Ascential is the organiser of festivals such as Cannes Lions, Dubai Lynx, Eurobest and closer to home, the annual Spikes Asia. He has some interesting views on marketing, fintech and the size of London as a city.
Market leaders and innovators have been talking about “next practices” for at least 10 years, but it can be difficult for many in their audience to know what steps to take or how to identify the results of successful next-practice campaigns. That’s because next practices, when they prove… (Contributed by Michael Leeds, SVP Client Engagement, Americas, SGK)
For any digital marketer, visuals can make or break audience engagement. Case in point, recent research shows that on average, total views increase by a whopping 94% if a published article contained a relevant image compared to one without. High quality images can further lead to positive… (Contributed by Jason Hatch, Senior Director, Product Management, Web Experience, Asia Pacific & Japan, Akamai Technologies)
The millennial generation, born 1980-2000, represents the single largest generational group in history. In the coming years, they will make up over 50 percent of the workforce while earning more than… (Contributed by Contributed by Delphine Dauge, Agency Director, Brandimage Paris and Jean-Christophe Estrampes, Director of Strategic Planning, Brandimage Paris)
As a French native with a Moroccan background who has worked with multicultural teams in London, Amsterdam, Hong Kong, Singapore and now Shanghai, I’ve seen first-hand how company culture can bring diverse people together. Especially in Asia, weaving together a cohesive culture can be the key… (Contributed by Omar Hadoui, Director of Client Growth, APAC, SGK)
In June this year, on the occasion of the Italian Grand Prix in Monza, Heineken announced a global sponsorship deal with Formula One.
It’s not the first time a big global alcohol brand does a sponsorship in…
One of the most popular countries amongst travellers looking to immerse themselves in Southeast Asian culture, Thailand is also quickly blossoming into a business hub with savvy, young entrepreneurs looking to sow their seeds in the Land of Smiles. Its capital Bangkok, is currently one of the leading… (Contributed by Rosanne Hortensius, General Manager, Saleduck Asia)
Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone who will simply put in the effort to take it. But digital and mobile marketing in Latin America is ripe for picking.
Latin America is the fourth largest mobile market in the world, with the most engaged social media users, avid video consumption, and nearly universal use of smartphones to help guide purchasing decisions. In a region where smartphones are considered… (Contributed by Marina Sanchez, Director of Business Development for Latin America, SGK)
I usually feel pangs of envy when I attend creative shows like Spikes Asia. Viewing such originality and sensing the excitement that the young (and not so young) get from working in our business, reminds me of the days I spent in the agencies.
However, this year I came away from Spikes feeling quite good about myself. This was the result of listening to two of the many presentations…
Before we go into the interview we recently conducted with Vikas Gulati, Managing Director of a place called Opera Mediaworks, let’s get into a bit of history.
For those who weren’t around when the Internet started: the Opera brand has been around for-e-ver. Opera is a Norwegian company that started out as…