Is it time to think “Online First” for packaging

Is it time to think “Online First” for packaging

Amazon.com opened its doors online in 1995. They posted net sales of $511,000 in its nearly 6 months of operations. In 2014, online retail sales worldwide are expected to hit $1.5 trillion. Clearly, in the intervening years, how consumers shop and make purchase decisions changed drastically. Yet, most of the attention that goes to packaging – the most direct representation of the brand – still goes… (Contributed by Matt Bennett, SVP, Growth Strategies, Product Development & Innovation, at SGK)

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About AdAsia, and the Future of Marketing

About AdAsia, and the Future of Marketing

As you can read elsewhere on this site, AdAsia has undergone an ownership change. Does this mean our venerable magazine will change its character too? The answer is a resounding yes.

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Eat lean, and often: a guide to product launch

Eat lean, and often: a guide to product launch

Eating too much and too quickly can cause indigestion. Indigestion, as we all know, can be painful. Although the comparison may not be immediately obvious, some lessons can be learned… (Contributed by Julie Woods-Moss, Chief Marketing Officer, Tata Communications)

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Why the current market situation is making it tough for marketers

Why the current market situation is making it tough for marketers

Today’s world of marketing is fast-paced and the number of available channels is multiplying, making it hard to keep the consumers focused and for marketers to keep consumers engaged. On top of an increasing number of media, there is also a lack of proper measurement benchmarks that enable marketers to make relevant business conclusions… (Contribution by Helene Blanchette, Senior Manager of Marketing Innovation and Regional Head of the 1:1 Experience Service, Fuji Xerox Asia Pacific)

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Time to vacate and vacation

Time to vacate and vacation

Age is supposed to bring wisdom. While I accept there have been several high-profile publishers of a mature age who have behaved foolishly, I pride myself on clarity of thought. And it tells me it is time to step aside. This week, I give up my publisher’s hat and my editor’s chair to another. It is never easy to let go of your own ‘baby’ but…

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How big is going ‘small’

How big is going ‘small’

In November 2011, Patagonia famously put out a print ad telling consumers, “Don’t buy this jacket.” Since its inception, the Patagonia brand has stood for love of the outdoors. And with that love came a responsibility to actively protect the environment, which is equally part of… (Contributed by Nanda Sibol, Senior Director, Brand Strategy, Anthem)

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“And” and “But”

“And” and “But”

I hate to read sentences that begin with “and” or “but”, both of which are conjunctions. The clue to how conjunctions should be used is in the name: a conjunction connects one part of a sentence with… (Contributed by Adrianne LeMan)

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The awards everyone loves – the EFFIES

The awards everyone loves – the EFFIES

The EFFIES Singapore 2014 was once again the scene of an excited gathering of folks from the advertising agencies, the media agencies industry and advertisers. Held at the Pan Pacific Hotel on 6th June, the EFFIES were presented…

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Mobile Marketing Association Forum 2014

Mobile Marketing Association Forum 2014

The Mobile Marketing Association Forum was back at the Grand Hyatt Singapore on 22nd May. The delegates were welcomed by Rohit Dadwal, Managing Director of the Mobile Marketing Association APAC and Vikas Gulati, VP, SE Asia for Vserv.mobi, the presenting partner for the event.

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Watching mobile grow

Watching mobile grow

Attending the Mobile Marketing Association Forum last week reminded me of my meeting years ago at Raffles City with Rohit Dadwal when he first came to Singapore to promote the Mobile Marketing Association. Frankly, at that time, I didn’t see mobile advertising as being anything but a very minor player in the industry. Remember SMS and a few trials of running ads along the bottom of a tiny screen were the only options for an advertiser. This was the era when there were companies selling…

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