ADAsia

Two brands had to face extraordinary circumstances in the week after Christmas. One responded valiantly while the other lost its way. Sony appears to have lost direction. This Japanese company was once the Apple of the 70s with its innovative…

At this time of the year, there is a tendency people (and especially silver-haired folks of my age) to hark back to bygone eras. Indeed, a few years back, business gurus were urging us to study Sun Tzu and his book ‘The Art of War’. Military men were expected to know the strategies of Napoleon. But the world is changing so fast that to study advertising and marketing strategies of even a decade ago will provide…

I was invited to speak recently at Commwards 2014 in Dhaka. It was my second visit to Bangladesh. This time I was invited by Southeast University as well as Bangladesh Brand Forum who organised the event. The University has introduced a course on Branding for…

Native Advertising is the new buzz in town. And it is hardly surprising that we have just witnessed in Singapore the inaugural Native Advertising Summit organised by Asher Russell. This two-day event attracted…

The latest buzz in the advertising and publishing industries is the term ‘native advertising’. The term seems to have arisen from the old colonial past, when any expatriate who adopted the habits of the locals, was considered by his more conservative colleagues as having gone ‘native’. Should he go further and take a local lady as his wife, he was soon dropped from ‘polite’ society and probably lost…

Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)

Many people gloss over or fail to fully comprehend nutritional information on food labels. But that’s about to change. And it’s not just because people are becoming more conscientious about what they eat. It’s also because the information is about to become easier to understand and much harder to overlook on the label. (Contributed by Stephen Kaufman, Chief Technology Officer, SGK)

On Tuesday and Wednesday July 8th and 9th the ad:tech conference hit Singapore again. The 2014 edition, the event’s seventh, was rebranded ‘ASEAN’, according to the organisers to better represent the increasingly overseas-borne contingent that attends the conference.

Amazon.com opened its doors online in 1995. They posted net sales of $511,000 in its nearly 6 months of operations. In 2014, online retail sales worldwide are expected to hit $1.5 trillion. Clearly, in the intervening years, how consumers shop and make purchase decisions changed drastically. Yet, most of the attention that goes to packaging – the most direct representation of the brand – still goes… (Contributed by Matt Bennett, SVP, Growth Strategies, Product Development & Innovation, at SGK)

As you can read elsewhere on this site, AdAsia has undergone an ownership change. Does this mean our venerable magazine will change its character too? The answer is a resounding yes.