ADAsia

The gala dinner and ceremony at the Marina Bay Sands last Friday, 29th November, firmly established this event organised by the Institute of Advertising Singapore firmly in the ad industries calendar. The support from major advertisers which had been a bit thin in recent years was back with a bang. The guests included…

The one thing that everyone working in the visual communications industry has in common — whether you are in advertising or design — is that we all got into this business because of our passion for art. Some of us loved photography, others film, while the rest just loved drawing, painting or creating things. The last 10 years, and the last five in particular, have made us all obsessed… (A series of articles by Ignacio Oreamuno, Executive Director of the Art Directors Club, and partner of iStock, a specialist in crowd-sourced royalty free stock images.)

In the U.S. alone, there are more than 80 million people born after 1980 – the largest generation ever. And even though they don’t have as much money to spend as older generations, they’ll be consumers for a very long time. For the future of almost any brand, understanding the millennial generation is… (Contributed by Bruce Levinson, Vice President, Client Engagement of SGK)

Just a few years ago I read a piece in The Economist talking about a new technology called 3D printing. It seemed like something from science fiction. From a drawing or photograph, a printer can actually build up layers of material to create a copy of the original. About 18 months ago, I saw that 3D printing machines could actually be purchased and the price was not astronomical. I became very excited and talked to a friend of mind about…

The Financial Times and the Institute on Asian Consumer Insight (ACI) partnered to present the Asia Business Summit held recently at the InterContinental Hotel in Singapore. Co-chaired by David Pilling, Asia Editor of the Financial Times and the irrepressible…

The landscape of advertising and media has been transformed by digital. The last 15 years have given us plethora of digital platforms – banners, search, mobile and video ads, Facebook etc. Now we are looking at another milestone in the form of programmatic advertising. But what exactly… (Contributed by Matt Harty, General Manager of the global digital-media acquisition platform Accuen Asia Pacific – a part of Omnicom Media Group)

There is a lot of recent debate around the rise of programmatic buying and selling for online video advertising. On one hand, industry professionals hang their hats on the widespread adoption of programmatic buying channels due to… (Contributed by Matt Von der Muhll, Managing Director of SpotXchange Asia Pacific)

The prevalence and convenience of mobile devices have made it an indispensable tool for end users’ in their daily lives, and possibly the most common computing device we have today. The latest IDC quarterly mobile phone tracker saw vendors ship a total of… (Contributed by Saurabh Ohri, Senior Area Sales Director, Asia, Solutions and Services, Gemalto)

It is always a popular event. The annual presentation of the results of the IPSOS Business Elite Survey always draws large number from the media, marketing and advertising community.

As I write this, the news that Blackberry is up for sale has been on the television and in the newspapers. This followed the announcement that 40% of the staff were to be cut. Four years ago, Blackberry had 40% of the American smartphone market. It looks as if this Canadian company will follow Palm into obscurity. We are also watching the swift decline…