Pico Pixel - Selene Chin (April 2016)

Keeping it Human

Integrating the Internet of Things into event management in Asia

The Internet of Things (IoT): one of the hottest topics in the world of technology and amongst marketers today. For the most part, we are seeing articles, debates and discussion on the enabling side of the IoT – the technology, the applications, the tools involved.

But I personally think that the most fascinating side of the IoT is… (Contributed by Selene Chin, Managing Director of Pico Pixel Pte Ltd)

Liz-Churchill-Lyndsey-Farrow

Marking, Identification & COOL

Variable marking and coding: Making the best of a necessary good

It’s easy to think of variable marking, coding and identification requirements as a necessary evil, but the truth is they’re a necessary good. Look at all the ways packaging codes and markings can benefit consumers, producers, retailers and the brand itself. (Contributed by Liz Churchill, Vice President for Sales & Marketing (left), and Lyndsey Farrow, Marketing Communications Specialist, Matthews Marking Systems.)