I usually feel pangs of envy when I attend creative shows like Spikes Asia. Viewing such originality and sensing the excitement that the young (and not so young) get from working in our business, reminds me of the days I spent in the agencies.
However, this year I came away from Spikes feeling quite good about myself. This was the result of listening to two of the many presentations…
Before we go into the interview we recently conducted with Vikas Gulati, Managing Director of a place called Opera Mediaworks, let’s get into a bit of history.
For those who weren’t around when the Internet started: the Opera brand has been around for-e-ver. Opera is a Norwegian company that started out as…
When Larry Page made that comment in an interview with Charlie Rose, he was reflecting on the fearless innovation that makes for a successful technology company, like his own startup, Google. But when you think about traditional brick-and-mortar retailers, is there even a future to miss? For years the conventional wisdom has been that the future is… (Contributed by Rob Hollands, Director of Brand Experience, Anthem Worldwide)
Spikes 2016 once again offered a variety of presentations during the show for the audience of advertising and marketing executives. Ideas were offered on how to increase creativity, use music to add zing to a commercial, and how passion is a vital ingredient…
You can’t read a B2B blog post lately without coming across the newest acronym on the block #ABM. So why the hype? And why now?
Funnily enough it’s a term that’s been in use for more than a decade, yet many companies are only now coming to hear about and understand the power of Account Based Marketing (ABM).
First coined back in 2003 by the US-based ITSMA organisation, ABM is a strategy in which marketers target a defined number of high-value, strategic accounts and tailor their marketing efforts… (Contributed by Joshua Koh, General Manager, ASEAN & SAGE of Oracle Marketing Cloud)
Some of the biggest consumer companies now have a Chief Growth Officer (CGO) reporting to the CEO on the organisation chart. These people have a daunting remit: represent the customer, energise innovation, enable positive disruption, look long-term and create a plan to get an entire company on board. Not easy. Many of these companies are only a few years into the CGO era. But trends are becoming clear, and they are instructive — for companies with, or considering, a Chief Growth Officer to initiate and deliver organic and inorganic growth by leveraging the resources of their entire organisation. So we recently talked to Michael Leeds, SGK’s Senior Vice President of Client Engagement Americas, about how to get…
Product packaging has long played multiple roles for brand owners and retailers. Beyond containing the product, it conveys information about the brand. It helps in tracking products with UPC labels and barcodes that make inventory and POS scanning easier. And, as a key consumer touchpoint, it engages consumers with… (Contributed by Bruce Miller, Vice President of Product Development at SGK)
Eighty-five percent of the world’s population lives in regions with emerging and developing economies. That’s 6 billion people. As these populations grow in size, they also grow in influence. Ten years ago, these emerging and developing economies accounted for less than half of… (Contributed by Deane Shillito, Client Solutions APAC, SGK)
In part 1 of this article, Jimmy Storrier shared a few personal experiences, explaining when and where in his view personalised marketing is slipping into the creepy zone. In this second and last part he shares 5 things you need to keep in mind when you want to make marketing an effective personal and not a creepy experience.
In this article Jimmy Storrier, Managing Director of the JBA office in Singapore, shares his experience and view on personal marketing and specifically on cases where personal marketing got creepy. In a second part of this article, which we will publish in a week from now, he will share 5 things to respect when you want to avoid that personal marketing becomes creepy.