Without any preconceived ideas of what this show was about, I went along to the opening of the inaugural Visual Asia Expo show held at Suntec City on 5th November. It was certainly an eye-popping show in many instances. The man behind the show is Thomas Ang, whose reputation comes from building up the taxi […]
A heartwarming welcome to Chiang Fock Pong, Assistant Director at NTUC LearningHub, who has become the 1,000th member of our Group!
An interesting presentation at Spikes Asia 2015 was from Pratik Thakar who spoke of the campaigns produced by Coca-Cola that go beyond sales marketing and help the community. He also talks to Allein Moore about his early career that led to his current intriguing title of Creative Content and Design Excellence Head at Coca-Cola.
Sven Huberts, Managing Director of Isobar APAC, spoke to Allein Moore at Spikes Asia 2015. He talks about his journey leading to Asia and some of his work for Isobar’s major client, Coca-Cola. At Spikes, he presented the Emoticons campaign which was first launched in Vietnam.
This you already know: As a marketer, you need to reach consumers across every channel, on all the devices they use, wherever they are. You need to make sure the messaging on every channel reflects the true core… (Contributed by Otto Hektor, VP, Brand Development, Americas, SGK)
ad:tech asean Singapore 2015 was a lot smaller than last year’s event. There were just half the exhibitors…
Eu-Gene Ang is convinced about one thing: customer buying decision today are based on emotions backed up by logic. This has major consequences for marketing and advertising. AdAsia met Eu-Gene recently for a Q&A.
A keynote presentation by Rahul Asthana, regional marketing director at Kimberly-Clark in Singapore, triggered a follow-up discussion that basically confirms two things; first that marketing technology is no longer an option…
Booking a hotel or flight online was revolutionary back in the days and has changed the business model of the traditional travel agency. A similar disruption is rippling through the advertising industry and it’s called programmatic.
Pum Lefebure, Co-Founder & Chief Creative Officer of Design Army (Washington, DC), talks about her life and work journey as a Thai woman and designer. She explains how Thai design training and culture has helped her achieve success in the USA. Lefebure discusses how she approaches design and gives examples of the unique approach for her clients in the fashion industry and theatre. She talks about the differing relationships between designers and agencies in her adopted country.