Data brings added relevancy to advertisers’ video campaigns in SEA

Data brings added relevancy to advertisers’ video campaigns in SEA

Video is now consumed by millions of consumers around the globe each day. Whether tuning in to their favourite television programming on the computer, or watching original video content on their Smartphones, consumers engage with video content for entertainment, knowledge and social connections. This engagement and emotional appeal is what makes… (Contributed by Byron Munson, Regional Director, APAC, Videology, Inc.)

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Why do people find apostrophes so difficult?

Why do people find apostrophes so difficult?

On 17 January, it was reported that the City council of Cambridge (of all places) had banned punctuation from new street names on the basis that it “could lead to mistakes, especially for emergency services”. Birmingham had banned them, in 2009, as had mid-Devon, in 2013. Yesterday it was reported that… (Contributed by Adrianne LeMan)

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The Age of Redefinition

The Age of Redefinition

Reflecting back on our 2013 forecast, we believed we were at an inflection point and that the past year would guide us toward a new path. As we begin 2014, we find that we’re at the start of a new phase, one grounded in the concept of Redefinition. This is fueled by us reevaluating what makes life good and confronting the world’s current challenges, recognising that we will not get to the best outcomes by simply… (Contributed by Nanda Sibol, Senior Director, Brand Strategy, Anthem)

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The Golden Age of Art Direction

The Golden Age of Art Direction

Wandering around the entries of print advertising displayed at the AdFest in Thailand (6th-8th March 2014), I was struck by the amount of illustration. For a long time, I feared illustration (within advertising) in Asia would never take off but here it was in full glory. Art directors and designers have been producing delightful and imaginative illustrations alongside digitally enhanced photography to create eye-catching ads. Often the visual was the idea and copy just…

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Evolution of smart marketing in the dynamic social media landscape

Evolution of smart marketing in the dynamic social media landscape

Today, the ever-changing social media landscape provides umpteen opportunities to brands and marketers. The concern is how brands leverage these opportunities in the right manner and at the right moment to convey their business messaging, social media marketing today has moved beyond likes and follows. There is no choice for a brand whether… (Contributed by Vinish Kathuria, Chief Operating Officer, Digital Quotient)

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AdFest 2014. The Festival of fun and future.

AdFest 2014. The Festival of fun and future.

The first big creative show of the year has ended. Jimmy Lam and his team can rest for a bit. Pattaya, the seaside resort in Thailand is back in the hands of the…

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Lenovo conquers new territory

Lenovo conquers new territory

AdAsia interviews Ajit Sivadasan, VP and General Manager Global Web Sales and Marketing at Lenovo.com. He talks about his own journey in digital and offers reasons why the Lenovo brand has been successful. Ajit Sivadasan explains the focus now given to the Web and social medial by his company and team.

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What do Asia’s millennials see ahead?

What do Asia’s millennials see ahead?

Asia is a mosaic of many cultures, and each one has faced and overcome its own distinct challenges. Across the region, however, young Asians increasingly see that hard work and dedication can pay off in ways their parents never imagined. But more than ever before, they’re also looking… (Contributed by Kathryn Sloane, SGK’s Director Growth, APAC)

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Whose ad is it?

Whose ad is it?

Recently a small creative agency in Singapore vented its frustrations on a Facebook page over a client who recycled a front cover design created by them but used another agency for the second year of the campaign.

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Who owns your advertisement?

Who owns your advertisement?

The rights to the work created by advertising agencies are often misunderstood by both agencies and clients. AdAsia sought the help of a legal firm which has a lot of experience on copyright law. Their report has been published in AdAsia to help the industry and clarify a few issues. (Contributed By Allein Moore)

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