Today’s marketers are tasked with generating demand for their brands, products and services and their marketing budgets are being scrutinised and squeezed like never before. Agency spend always ranks high within these tight budgets. Improving the agency selection process, which is usually missing or outdated, can yield great returns… (Contributed by Carrie Golvash, Client Solutions Engagement Manager, SGK)
Oracle announced a global partnership with Eyeota a few months ago. What does Eyeota do and why is the partnership important for Oracle? We meet with one of the co-founders of Eyeota, Kevin Tan, CEO and co-founder of Eyeota to get a better understanding.
Wherever my day takes me, I’m always analysing the customer journey.
Whether I’m in the deli line trying to understand why my local grocery store would allow me to wait so long for cheese, or I’m admiring the outstanding journey I experience when purchasing… (Contributed by Rachelle Sokan, Client Solutions, Engagement Manager, SGK)
We had the opportunity to interview Philip Thomas who led 10 editions of the famous Cannes Lions and is currently the CEO of Ascential Events. Ascential is the organiser of festivals such as Cannes Lions, Dubai Lynx, Eurobest and closer to home, the annual Spikes Asia. He has some interesting views on marketing, fintech and the size of London as a city.
Market leaders and innovators have been talking about “next practices” for at least 10 years, but it can be difficult for many in their audience to know what steps to take or how to identify the results of successful next-practice campaigns. That’s because next practices, when they prove… (Contributed by Michael Leeds, SVP Client Engagement, Americas, SGK)
For any digital marketer, visuals can make or break audience engagement. Case in point, recent research shows that on average, total views increase by a whopping 94% if a published article contained a relevant image compared to one without. High quality images can further lead to positive… (Contributed by Jason Hatch, Senior Director, Product Management, Web Experience, Asia Pacific & Japan, Akamai Technologies)
The millennial generation, born 1980-2000, represents the single largest generational group in history. In the coming years, they will make up over 50 percent of the workforce while earning more than… (Contributed by Contributed by Delphine Dauge, Agency Director, Brandimage Paris and Jean-Christophe Estrampes, Director of Strategic Planning, Brandimage Paris)
As a French native with a Moroccan background who has worked with multicultural teams in London, Amsterdam, Hong Kong, Singapore and now Shanghai, I’ve seen first-hand how company culture can bring diverse people together. Especially in Asia, weaving together a cohesive culture can be the key… (Contributed by Omar Hadoui, Director of Client Growth, APAC, SGK)
In June this year, on the occasion of the Italian Grand Prix in Monza, Heineken announced a global sponsorship deal with Formula One.
It’s not the first time a big global alcohol brand does a sponsorship in…
One of the most popular countries amongst travellers looking to immerse themselves in Southeast Asian culture, Thailand is also quickly blossoming into a business hub with savvy, young entrepreneurs looking to sow their seeds in the Land of Smiles. Its capital Bangkok, is currently one of the leading… (Contributed by Rosanne Hortensius, General Manager, Saleduck Asia)