Native Advertising Summit 2014. The view is clear.

Native Advertising Summit 2014. The view is clear.

Native Advertising is the new buzz in town. And it is hardly surprising that we have just witnessed in Singapore the inaugural Native Advertising Summit organised by Asher Russell. This two-day event attracted…

Full Story

The natives are restless

The natives are restless

The latest buzz in the advertising and publishing industries is the term ‘native advertising’. The term seems to have arisen from the old colonial past, when any expatriate who adopted the habits of the locals, was considered by his more conservative colleagues as having gone ‘native’. Should he go further and take a local lady as his wife, he was soon dropped from ‘polite’ society and probably lost…

Full Story

Marketing Automation is Not Marketing Strategy

Marketing Automation is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)

Full Story

New food labeling regulations are coming. Are you ready?

New food labeling regulations are coming. Are you ready?

Many people gloss over or fail to fully comprehend nutritional information on food labels. But that’s about to change. And it’s not just because people are becoming more conscientious about what they eat. It’s also because the information is about to become easier to understand and much harder to overlook on the label. (Contributed by Stephen Kaufman, Chief Technology Officer, SGK)

Full Story

ad:tech 2014 – Still a trendsetting event?

ad:tech 2014 – Still a trendsetting event?

On Tuesday and Wednesday July 8th and 9th the ad:tech conference hit Singapore again. The 2014 edition, the event’s seventh, was rebranded ‘ASEAN’, according to the organisers to better represent the increasingly overseas-borne contingent that attends the conference.

Full Story

Is it time to think “Online First” for packaging

Is it time to think “Online First” for packaging

Amazon.com opened its doors online in 1995. They posted net sales of $511,000 in its nearly 6 months of operations. In 2014, online retail sales worldwide are expected to hit $1.5 trillion. Clearly, in the intervening years, how consumers shop and make purchase decisions changed drastically. Yet, most of the attention that goes to packaging – the most direct representation of the brand – still goes… (Contributed by Matt Bennett, SVP, Growth Strategies, Product Development & Innovation, at SGK)

Full Story

About AdAsia, and the Future of Marketing

About AdAsia, and the Future of Marketing

As you can read elsewhere on this site, AdAsia has undergone an ownership change. Does this mean our venerable magazine will change its character too? The answer is a resounding yes.

Full Story

Eat lean, and often: a guide to product launch

Eat lean, and often: a guide to product launch

Eating too much and too quickly can cause indigestion. Indigestion, as we all know, can be painful. Although the comparison may not be immediately obvious, some lessons can be learned… (Contributed by Julie Woods-Moss, Chief Marketing Officer, Tata Communications)

Full Story

Why the current market situation is making it tough for marketers

Why the current market situation is making it tough for marketers

Today’s world of marketing is fast-paced and the number of available channels is multiplying, making it hard to keep the consumers focused and for marketers to keep consumers engaged. On top of an increasing number of media, there is also a lack of proper measurement benchmarks that enable marketers to make relevant business conclusions… (Contribution by Helene Blanchette, Senior Manager of Marketing Innovation and Regional Head of the 1:1 Experience Service, Fuji Xerox Asia Pacific)

Full Story

Time to vacate and vacation

Time to vacate and vacation

Age is supposed to bring wisdom. While I accept there have been several high-profile publishers of a mature age who have behaved foolishly, I pride myself on clarity of thought. And it tells me it is time to step aside. This week, I give up my publisher’s hat and my editor’s chair to another. It is never easy to let go of your own ‘baby’ but…

Full Story