AdAsia had the pleasure of sitting down with Ian to understand the proposition of Vuulr and the impact he was looking to bring to the world of content commerce.
Putting science into influencer marketing
(An interview with Evangeline Leong – founder at Kobe Technologies) Singapore is well known as an amazing success story in Asia. From jungle state to leader in logistics, finance and tech in 50 years’ time is nothing short of a miracle. Despite this, its government enjoys a reputation of not wanting to rest on its laurels, because the world is changing fast and one needs to…
Digital Content Production: What’s Next?
The pace at which digital content production has developed is little short of astonishing.
Consider, as one example, how quickly we’ve progressed from simple static GIFs to kinetic emails that allow consumers to directly purchase products with just a few clicks. In a few short years, our digital landscape has migrated from desktop to mobile, from broadcast to personalised communication, and from static to fully immersive experiences. Suffice it to say, for brands and marketers who embrace… (Contributed by John Dalziel, Client Director, SGK)
The intelligence behind PropertyGuru
Most people, except for a few competitors maybe, would agree that PropertyGuru is the leading online property portal in Singapore. But also in Indonesia, Thailand and Malaysia they have a leading presence. Recently, they announced a brand relaunch, accompanied by the integration of Artificial Intelligence to improve the user experience. We took the opportunity to interview PropertyGuru CMO Björn Sprengers to get a better understanding of the why and how.
How to start measuring content marketing ROI
What’s more important to a content marketer than success? Replicating success! Whether you distribute only dozens or up to thousands of content assets, measuring how they stack up against one another identifies what’s worth doing again.
But how will the 91 percent of B2C marketers whose companies are committed to content marketing succeed when 63 percent aren’t expecting a budget increase? How will they know if they fail or succeed… (Contributed by Yvette Quintanar, Marketing Manager, SGK)
Avis Easteal on what marketing vendors can do better
During a recent DMAS event on the topic ‘the rise of the bots in marketing’, Avis Easteal was one of the experts on the panel. A great many topics were addressed by the experts but Avis stood out with her view on how vendors should improve the way they engage with clients and prospects. AdAsia approached her for an interview especially focusing on this topic.
Vorsprung through Marketing
Rudi Venter has been with Audi for a long time. A born and raised South African with a rather German sounding name, he runs the Audi Singapore organisation as General Manager, Marketing since mid-2017.
Rudi Venter started his career as an automotive journalist in 1998 in South Africa. When he was approached to join…
The Insatiable Demand for Content
The shift to digital-first marketing has radically changed how consumers engage with brands. With new technologies showing up and showing off daily, and still others waiting in the wings, turning back is… (Contributed by Contributed by Tearle Calinog, Director of Client Engagement, SGK)
Digital Experience Innovation at DBS
DBS is a strong and proud part of Singapore’s banking heritage. The last four years, they have pursued a clear customer-focused experience innovation strategy. AdAsia had the opportunity to hear from Pearlyn Phau, Managing Director & Deputy Group Head of Consumer Banking Group and Wealth Management, how DBS enables innovation throughout…
The TMG Soap, and What It Means for the Agency World
About a year ago the Singapore marketing community was alerted to an ambitious new project: The Marketing Group, a loose merger of four disparate marketing services agencies, was listed on the junior Swedish stock exchange First North under the ticker TMG.
