ad:tech asean 2015: the last of a series

ad:tech asean 2015: the last of a series

ad:tech asean Singapore 2015 was a lot smaller than last year’s event. There were just half the exhibitors…

Full Story

Q&A with Eu-Gene Ang – on emotional buying backed up by logic

Q&A with Eu-Gene Ang – on emotional buying backed up by logic

Eu-Gene Ang is convinced about one thing: customer buying decision today are based on emotions backed up by logic. This has major consequences for marketing and advertising. AdAsia met Eu-Gene recently for a Q&A.

Full Story

2 job profiles in marketing you should already be hiring

2 job profiles in marketing you should already be hiring

A keynote presentation by Rahul Asthana, regional marketing director at Kimberly-Clark in Singapore, triggered a follow-up discussion that basically confirms two things; first that marketing technology is no longer an option…

Full Story

“Book an ad”

“Book an ad”

Booking a hotel or flight online was revolutionary back in the days and has changed the business model of the traditional travel agency. A similar disruption is rippling through the advertising industry and it’s called programmatic.

Full Story

Say Hi to American Thai

Say Hi to American Thai

Pum Lefebure, Co-Founder & Chief Creative Officer of Design Army (Washington, DC), talks about her life and work journey as a Thai woman and designer. She explains how Thai design training and culture has helped her achieve success in the USA. Lefebure discusses how she approaches design and gives examples of the unique approach for her clients in the fashion industry and theatre. She talks about the differing relationships between designers and agencies in her adopted country.

Full Story

Playing in the virtual world

Playing in the virtual world

Simon Gosling, Global CEO of Happy Finish (London), has moved from rock band leader to someone leading the developments in digital imagery. He talks to Allein Moore about the value of augmented reality and virtual reality to advertising and discusses some of his latest work. Gosling also reveals how he has brought this technology to Asia.

Full Story

Getting the brand experience

Getting the brand experience

Chung Su Ko, Creative Director, Brand Experience Group of Cheil Worldwide (Seoul), reveals the different countries and cultures to which he was exposed when growing up. He recalls his early career working in architecture and interior design, trying to find his niche. At AdFest 2015, he shared his thoughts on reframing the brand experience and gave examples of his work with Samsung. He speaks here enthusiastically about the Internet of Things and how it will become more important in the coming years.

Full Story

The digital journey

The digital journey

Nick Law, Global Chief Creative Officer of R/GA, speaks to Allein Moore on his path which led from design to advertising to interactive. He emphasises the importance of design skills even in the digital field. In his presentation at AdFest 2015, Law suggested ways to think creatively and tell brand stories. He feels the legacy agencies have not realised the potential of the abundant media.

Full Story

AdFest celebrates a bad year

AdFest celebrates a bad year

Each year the organisers of the Asia Pacific Advertising Festival (AdFest) dream up a new theme. This year it was ‘BE BAD’. The speakers did their best to follow the theme, but we doubt…

Full Story

Immortality

Immortality

The AdFest 2015 closed this year with the announcement that Neil French had been awarded the Lifetime Achievement Award. It was a well-deserved recognition of an advertising man who was not only one of the best English language copywriters to work in Asia but added a spark to the advertising industry in Singapore…

Full Story