New food labeling regulations are coming. Are you ready?

New food labeling regulations are coming. Are you ready?

Many people gloss over or fail to fully comprehend nutritional information on food labels. But that’s about to change. And it’s not just because people are becoming more conscientious about what they eat. It’s also because the information is about to become easier to understand and much harder to overlook on the label. (Contributed by Stephen Kaufman, Chief Technology Officer, SGK)

Full Story

ad:tech 2014 – Still a trendsetting event?

ad:tech 2014 – Still a trendsetting event?

On Tuesday and Wednesday July 8th and 9th the ad:tech conference hit Singapore again. The 2014 edition, the event’s seventh, was rebranded ‘ASEAN’, according to the organisers to better represent the increasingly overseas-borne contingent that attends the conference.

Full Story

Is it time to think “Online First” for packaging

Is it time to think “Online First” for packaging

Amazon.com opened its doors online in 1995. They posted net sales of $511,000 in its nearly 6 months of operations. In 2014, online retail sales worldwide are expected to hit $1.5 trillion. Clearly, in the intervening years, how consumers shop and make purchase decisions changed drastically. Yet, most of the attention that goes to packaging – the most direct representation of the brand – still goes… (Contributed by Matt Bennett, SVP, Growth Strategies, Product Development & Innovation, at SGK)

Full Story

About AdAsia, and the Future of Marketing

About AdAsia, and the Future of Marketing

As you can read elsewhere on this site, AdAsia has undergone an ownership change. Does this mean our venerable magazine will change its character too? The answer is a resounding yes.

Full Story

Eat lean, and often: a guide to product launch

Eat lean, and often: a guide to product launch

Eating too much and too quickly can cause indigestion. Indigestion, as we all know, can be painful. Although the comparison may not be immediately obvious, some lessons can be learned… (Contributed by Julie Woods-Moss, Chief Marketing Officer, Tata Communications)

Full Story

Why the current market situation is making it tough for marketers

Why the current market situation is making it tough for marketers

Today’s world of marketing is fast-paced and the number of available channels is multiplying, making it hard to keep the consumers focused and for marketers to keep consumers engaged. On top of an increasing number of media, there is also a lack of proper measurement benchmarks that enable marketers to make relevant business conclusions… (Contribution by Helene Blanchette, Senior Manager of Marketing Innovation and Regional Head of the 1:1 Experience Service, Fuji Xerox Asia Pacific)

Full Story

Time to vacate and vacation

Time to vacate and vacation

Age is supposed to bring wisdom. While I accept there have been several high-profile publishers of a mature age who have behaved foolishly, I pride myself on clarity of thought. And it tells me it is time to step aside. This week, I give up my publisher’s hat and my editor’s chair to another. It is never easy to let go of your own ‘baby’ but…

Full Story

How big is going ‘small’

How big is going ‘small’

In November 2011, Patagonia famously put out a print ad telling consumers, “Don’t buy this jacket.” Since its inception, the Patagonia brand has stood for love of the outdoors. And with that love came a responsibility to actively protect the environment, which is equally part of… (Contributed by Nanda Sibol, Senior Director, Brand Strategy, Anthem)

Full Story

“And” and “But”

“And” and “But”

I hate to read sentences that begin with “and” or “but”, both of which are conjunctions. The clue to how conjunctions should be used is in the name: a conjunction connects one part of a sentence with… (Contributed by Adrianne LeMan)

Full Story

The awards everyone loves – the EFFIES

The awards everyone loves – the EFFIES

The EFFIES Singapore 2014 was once again the scene of an excited gathering of folks from the advertising agencies, the media agencies industry and advertisers. Held at the Pan Pacific Hotel on 6th June, the EFFIES were presented…

Full Story