ADAsia

Recently, I attended the Portfolio Night in Singapore organised this year by Y&R. In case you haven’t heard of this event, let me explain. On the same night right around the world, students and young creatives bring examples of their work (portfolio) to show to top local creative directors. It works on a speed-dating concept. About 15 minutes is given with each guru who can advise the aspiring writer or art director. Often the best people are offered an appointment for…

2012 was an eventful year around the globe—from political and economic changes (elections and changing of global leaders and unrest in fragile, young Middle Eastern democracies) to global celebrations (Queen Elizabeth II’s Diamond Jubilee and the London Olympics) and to scientific phenomena and discoveries (the century’s last solar transit of Venus [the next is in 2117] and the successful landing of Rover Curiosity on Mars). All this while the world continued to work… (Contributed by Kathy Oneto, VP, Brand Strategy, Anthem Worldwide)

I watched the singing talent show, ‘American Idol’, the other night (yes, I admit to being addicted to it). The theme was the music of The Beatles. But I was shocked to hear two contestants say that they did not know any Beatles songs! They had to learn one for that night, and they did pretty well too. Now if The Beatles can be so quickly forgotten, how do you suppose the advertising industry fares? Once upon a time if I said…

English spelling is frequently bizarre. A few “rules” – the most commonly cited of which is “i before e, except after c” – can help, but they are often broken, and for no apparent reason… (Contributed by Adrianne LeMan)

Allein Moore met up with Micha Schwing, Creative Planning Manager at Getty Images, London, during AdFest 2013. She spoke during the Festival on the trends in advertising photography and the growing reliance on the more natural images captured by non-professional photographers. During this VIP Interview, Micha talks also of her career journey.

In the Straits Times on 1st April was a report on The Asia News Network (ANN) attracting entries for a logo contest. I wish it was an April Fool’s joke – although someone is certainly making a fool of the design and branding industry. It was reported that more than 1,000 entries had been received for this competition which closed on the end of March. The winner will picked on 30th April. Guess how much the winner gets? The person responsible for the design of this important new logo will get just…

For the VIP Interview, Allein Moore interviews Leonardo O’Grady, ASEAN Integrated Marketing and Communications Director of Coca-Cola, about his career and the changes he has seen within Coke’s regional marketplace. Coke finds a relationship between customer interaction and sales. O’Grady was a speaker at the Festival of Media in Singapore in March 2013.

Allein Moore meets up with Matt Von der Muhll, Country Director (Australia) of SpotXchange for the VIP Interview. Hear about why videos are helping advertisers and publishers leverage better on the audience. Advertising videos online are a growing trend and SpotXchange is ready to hold our hands. Listen to Matt’s ideas which he expressed when he talked to Allein at the Festival of Media in March 2013.

The new Marketing Services Directory Asia has been launched by AdAsia Media. Companies operating in this area such as ad agencies, media agencies, brand consultants, PR firms, digital agencies, web designers, printers, film production houses etc. can list themselves without charge.

I started out as an encryptor having graduated in telecommunications engineering. I haven’t yet met another CMO with this background and so this puts me into a rather niche segment. It also means that I have always had an unusual interest in my CIOs backyard. Seems that is becoming quite a trend. Gartner predicts that by 2017 the CMO will have… (Contributed by Julie Woods-Moss, Chief Marketing Officer, Tata Communications)