The millennial generation, born 1980-2000, represents the single largest generational group in history. In the coming years, they will make up over 50 percent of the workforce while earning more than… (Contributed by Contributed by Delphine Dauge, Agency Director, Brandimage Paris and Jean-Christophe Estrampes, Director of Strategic Planning, Brandimage Paris)
As a French native with a Moroccan background who has worked with multicultural teams in London, Amsterdam, Hong Kong, Singapore and now Shanghai, I’ve seen first-hand how company culture can bring diverse people together. Especially in Asia, weaving together a cohesive culture can be the key… (Contributed by Omar Hadoui, Director of Client Growth, APAC, SGK)
In June this year, on the occasion of the Italian Grand Prix in Monza, Heineken announced a global sponsorship deal with Formula One.
It’s not the first time a big global alcohol brand does a sponsorship in…
One of the most popular countries amongst travellers looking to immerse themselves in Southeast Asian culture, Thailand is also quickly blossoming into a business hub with savvy, young entrepreneurs looking to sow their seeds in the Land of Smiles. Its capital Bangkok, is currently one of the leading… (Contributed by Rosanne Hortensius, General Manager, Saleduck Asia)
Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone who will simply put in the effort to take it. But digital and mobile marketing in Latin America is ripe for picking.
Latin America is the fourth largest mobile market in the world, with the most engaged social media users, avid video consumption, and nearly universal use of smartphones to help guide purchasing decisions. In a region where smartphones are considered… (Contributed by Marina Sanchez, Director of Business Development for Latin America, SGK)
I usually feel pangs of envy when I attend creative shows like Spikes Asia. Viewing such originality and sensing the excitement that the young (and not so young) get from working in our business, reminds me of the days I spent in the agencies.
However, this year I came away from Spikes feeling quite good about myself. This was the result of listening to two of the many presentations…
Before we go into the interview we recently conducted with Vikas Gulati, Managing Director of a place called Opera Mediaworks, let’s get into a bit of history.
For those who weren’t around when the Internet started: the Opera brand has been around for-e-ver. Opera is a Norwegian company that started out as…
“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” When Larry Page made that comment in an interview with Charlie Rose, he was reflecting on the fearless innovation that makes for a successful technology company, like his own startup, Google. But when you think about traditional brick-and-mortar retailers, is there even a future to… (Contributed by Rob Hollands, Director of Brand Experience, Anthem Worldwide)
Spikes 2016 once again offered a variety of presentations during the show for the audience of advertising and marketing executives. Ideas were offered on how to increase creativity, use music to add zing to a commercial, and how passion is a vital ingredient…
You can’t read a B2B blog post lately without coming across the newest acronym on the block #ABM. So why the hype? And why now?
Funnily enough it’s a term that’s been in use for more than a decade, yet many companies are only now coming to hear about and understand the power of Account Based Marketing (ABM).
First coined back in 2003 by the US-based ITSMA organisation, ABM is a strategy in which marketers target a defined number of high-value, strategic accounts and tailor their marketing efforts… (Contributed by Joshua Koh, General Manager, ASEAN & SAGE of Oracle Marketing Cloud)