Data brings added relevancy to advertisers’ video campaigns in SEA

Data brings added relevancy to advertisers’ video campaigns in SEA

Video is now consumed by millions of consumers around the globe each day. Whether tuning in to their favourite television programming on the computer, or watching original video content on their Smartphones, consumers engage with video content for entertainment, knowledge and social connections. This engagement and emotional appeal is what makes… (Contributed by Byron Munson, Regional Director, APAC, Videology, Inc.)

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The Age of Redefinition

The Age of Redefinition

Reflecting back on our 2013 forecast, we believed we were at an inflection point and that the past year would guide us toward a new path. As we begin 2014, we find that we’re at the start of a new phase, one grounded in the concept of Redefinition. This is fueled by us reevaluating what makes life good and confronting the world’s current challenges, recognising that we will not get to the best outcomes by simply… (Contributed by Nanda Sibol, Senior Director, Brand Strategy, Anthem)

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Evolution of smart marketing in the dynamic social media landscape

Evolution of smart marketing in the dynamic social media landscape

Today, the ever-changing social media landscape provides umpteen opportunities to brands and marketers. The concern is how brands leverage these opportunities in the right manner and at the right moment to convey their business messaging, social media marketing today has moved beyond likes and follows. There is no choice for a brand whether… (Contributed by Vinish Kathuria, Chief Operating Officer, Digital Quotient)

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What do Asia’s millennials see ahead?

What do Asia’s millennials see ahead?

Asia is a mosaic of many cultures, and each one has faced and overcome its own distinct challenges. Across the region, however, young Asians increasingly see that hard work and dedication can pay off in ways their parents never imagined. But more than ever before, they’re also looking… (Contributed by Kathryn Sloane, SGK’s Director Growth, APAC)

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Who owns your advertisement?

Who owns your advertisement?

The rights to the work created by advertising agencies are often misunderstood by both agencies and clients. AdAsia sought the help of a legal firm which has a lot of experience on copyright law. Their report has been published in AdAsia to help the industry and clarify a few issues. (Contributed By Allein Moore)

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“Do I own the copyright?”

“Do I own the copyright?”

More often than not, people in the advertising and design industries will be faced with the dilemma – “Do I own the copyright in my work?” It is important to know what your rights are, as this will allow you to profit from your own work. This can also be seen as a form of recognition of your skill, labour and effort in creating the work. (Contributed by Paul Teo and Joyce Khoo, Ravindran Associates)

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Get your agency back on craft

Get your agency back on craft

It’s embarrassing to admit that advertising agencies spend less money on training, career advancement and professional development than any other industry. It’s a fact. And guys, going to conferences and award shows to get drunk does not count! What kind of world would we be living… (A series of articles by Ignacio Oreamuno, Executive Director of the Art Directors Club, and partner of iStock, a specialist in crowd-sourced royalty free stock images.)

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Two truths about today’s Internet (and why they matter to brands)

Two truths about today’s Internet (and why they matter to brands)

When you take a look at recent internet demographic and site-user statistics, two truths emerge. (1) The demographics of internet use are in constant evolution and flux. A BlogHer study showed that women are one of the fastest-growing segments of internet users and are fast mobile-adopters. A comScore study shows that women spend 25 percent more time… (Contributed by Spencer Ball, Creative Director of Anthem, Singapore)

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Breaking down barriers in digital advertising

Breaking down barriers in digital advertising

Do more, faster. It’s an eternal business imperative, but it looks particularly challenging when your industry is already working in transactions that start and finish in one-tenth of a second. According to eMarketer, Asia-Pacific digital ad spending is expected to increase from US$30.58 billion in 2013 to US$50.18 billion by 2017. In addition, digital display and ad spending… (Contributed by Tejaswini Tilak, Director, Global Content & Digital Media, Equinix)

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Rekindling Craft

Rekindling Craft

Juniors and schools producing juniors have gotten one thing disastrously wrong: the loss of craft in portfolios could not be more obvious. From a business perspective, it is easy to understand that schools have been forced to re-structure their curriculums to appear more modern and to shift from producing print books to digital books with integrated media and social media… (A series of articles by Ignacio Oreamuno, Executive Director of the Art Directors Club, and partner of iStock, a specialist in crowd-sourced royalty free stock images.)

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