ADAsia

Global corporate nomenclature is making history, right now, as ICANN gTLD platform opens with full swing, the established and largest name brands of the world are now pitted against the… (Contributed by Naseem Javed)

It is very difficult to come to a conclusion in few words about a country’s branding future. Yet this is just a humble submission to regenerate the process for a global industry worth… (Contributed by A Z M Saifuddin, Managing Director of Paper Rhyme and Asif Rahman, Head of Strategic Planning of Paper Rhyme)

The curtain rises on January 12th 2012 but key players are still singing different tunes. Let’s peek into their performance as they start taking center stage. (Contributed by Naseem Javed)

Last century business names were colorfully dressed with uniquely stylized lettering, colorful logos, slogans and contextual support. This century, such ‘stylized dependency’ has been pushed… (Contributed by Naseem Javed)

The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there’s no real need to enter a domain name in the browser and therefore domain names are… (Contributed by Naseem Javed)

The word GTLD has been added to the hardcore lexicon of global branding. Why is this new spin causing vertigo to some? Before you say anything else like… (Contributed by Naseem Javed)

The superstar movie rental giant, Netflix rapidly graduated to movie streaming and suddenly splintered the old fashioned DVD movie rentals and created ‘Qwikster’, a separate division with… (Contributed by Naseem Javed)

Last year alone, the size of online travel market saw an average of $53 billion of gross bookings growing at an impressive rate of… (Contributed by Vikas Gulati, Vice President, Business Development & Marketing, Asia Pacific, Sprice Pte Ltd)

Building value when selling to Asian customers (Contributed by Greg Moore, Managing Director, Huthwaite Asia-Pacific)

By Richard Bush, Dip DM, Joint Managing Director, Base One (Article supplied by The Institute of Direct Marketing)