ADAsia

Asia is a mosaic of many cultures, and each one has faced and overcome its own distinct challenges. Across the region, however, young Asians increasingly see that hard work and dedication can pay off in ways their parents never imagined. But more than ever before, they’re also looking… (Contributed by Kathryn Sloane, SGK’s Director Growth, APAC)

The rights to the work created by advertising agencies are often misunderstood by both agencies and clients. AdAsia sought the help of a legal firm which has a lot of experience on copyright law. Their report has been published in AdAsia to help the industry and clarify a few issues. (Contributed By Allein Moore)

More often than not, people in the advertising and design industries will be faced with the dilemma – “Do I own the copyright in my work?” It is important to know what your rights are, as this will allow you to profit from your own work. This can also be seen as a form of recognition of your skill, labour and effort in creating the work. (Contributed by Paul Teo and Joyce Khoo, Ravindran Associates)

It’s embarrassing to admit that advertising agencies spend less money on training, career advancement and professional development than any other industry. It’s a fact. And guys, going to conferences and award shows to get drunk does not count! What kind of world would we be living… (A series of articles by Ignacio Oreamuno, Executive Director of the Art Directors Club, and partner of iStock, a specialist in crowd-sourced royalty free stock images.)

When you take a look at recent internet demographic and site-user statistics, two truths emerge. (1) The demographics of internet use are in constant evolution and flux. A BlogHer study showed that women are one of the fastest-growing segments of internet users and are fast mobile-adopters. A comScore study shows that women spend 25 percent more time… (Contributed by Spencer Ball, Creative Director of Anthem, Singapore)

Do more, faster. It’s an eternal business imperative, but it looks particularly challenging when your industry is already working in transactions that start and finish in one-tenth of a second. According to eMarketer, Asia-Pacific digital ad spending is expected to increase from US$30.58 billion in 2013 to US$50.18 billion by 2017. In addition, digital display and ad spending… (Contributed by Tejaswini Tilak, Director, Global Content & Digital Media, Equinix)

Juniors and schools producing juniors have gotten one thing disastrously wrong: the loss of craft in portfolios could not be more obvious. From a business perspective, it is easy to understand that schools have been forced to re-structure their curriculums to appear more modern and to shift from producing print books to digital books with integrated media and social media… (A series of articles by Ignacio Oreamuno, Executive Director of the Art Directors Club, and partner of iStock, a specialist in crowd-sourced royalty free stock images.)

In 1963, Pepsi-Cola kicked off a TV, radio, print and billboard campaign that made advertising history. Pepsi showed young people motorcycling, skiing, surfboarding, flirting. The product itself was barely described except as the choice of “livelier, active people,” with “the young view of things.” The campaign’s tagline: “Come alive! You’re in the Pepsi generation!” The campaign didn’t just speak… (Contributed by Lor Gold, Global Chief Creative Officer, SGK)

The one thing that everyone working in the visual communications industry has in common — whether you are in advertising or design — is that we all got into this business because of our passion for art. Some of us loved photography, others film, while the rest just loved drawing, painting or creating things. The last 10 years, and the last five in particular, have made us all obsessed… (A series of articles by Ignacio Oreamuno, Executive Director of the Art Directors Club, and partner of iStock, a specialist in crowd-sourced royalty free stock images.)

In the U.S. alone, there are more than 80 million people born after 1980 – the largest generation ever. And even though they don’t have as much money to spend as older generations, they’ll be consumers for a very long time. For the future of almost any brand, understanding the millennial generation is… (Contributed by Bruce Levinson, Vice President, Client Engagement of SGK)