“Culture is like the wind. It is invisible, yet its effect can be seen and felt. When it is blowing in your direction, it makes for smooth sailing. When it is blowing against you, everything is more difficult.” Amongst those difficulties is sustainable transformation. (Contributed by Michael Leeds, Senior VP of Client Engagement, Americas, SGK)
The pace at which digital content production has developed is little short of astonishing.
Consider, as one example, how quickly we’ve progressed from simple static GIFs to kinetic emails that allow consumers to directly purchase products with just a few clicks. In a few short years, our digital landscape has migrated from desktop to mobile, from broadcast to personalised communication, and from static to fully immersive experiences. Suffice it to say, for brands and marketers who embrace… (Contributed by John Dalziel, Client Director, SGK)
What’s more important to a content marketer than success? Replicating success! Whether you distribute only dozens or up to thousands of content assets, measuring how they stack up against one another identifies what’s worth doing again.
But how will the 91 percent of B2C marketers whose companies are committed to content marketing succeed when 63 percent aren’t expecting a budget increase? How will they know if they fail or succeed… (Contributed by Yvette Quintanar, Marketing Manager, SGK)
The shift to digital-first marketing has radically changed how consumers engage with brands. With new technologies showing up and showing off daily, and still others waiting in the wings, turning back is… (Contributed by Contributed by Tearle Calinog, Director of Client Engagement, SGK)
About a year ago the Singapore marketing community was alerted to an ambitious new project: The Marketing Group, a loose merger of four disparate marketing services agencies, was listed on the junior Swedish stock exchange First North under the ticker TMG.
Speed to market – for brand owners and marketers, it can be elusive, frustrating and, at times, seemingly impossible to achieve.
Today’s complex, matrix and resource-constrained organisations may contribute to internal and external communication issues that stall the progress of bringing even the simplest of brand collateral to the market. As you may know, the effects can be… (Contributed by Jesse Moen, Director, Client Solutions, SGK)
To gain brand share of a rapidly expanding e-commerce market, marketers need to provide customers with an experience online that’s as true as possible to the product they choose at the physical store shelf. It’s time to regain control of the way your brand is… (Contributed by Bruce Miller, Vice President of Product Development, at SGK)
Today’s marketers are tasked with generating demand for their brands, products and services and their marketing budgets are being scrutinised and squeezed like never before. Agency spend always ranks high within these tight budgets. Improving the agency selection process, which is usually missing or outdated, can yield great returns… (Contributed by Carrie Golvash, Client Solutions Engagement Manager, SGK)
Wherever my day takes me, I’m always analysing the customer journey.
Whether I’m in the deli line trying to understand why my local grocery store would allow me to wait so long for cheese, or I’m admiring the outstanding journey I experience when purchasing… (Contributed by Rachelle Sokan, Client Solutions, Engagement Manager, SGK)
Market leaders and innovators have been talking about “next practices” for at least 10 years, but it can be difficult for many in their audience to know what steps to take or how to identify the results of successful next-practice campaigns. That’s because next practices, when they prove… (Contributed by Michael Leeds, SVP Client Engagement, Americas, SGK)