marina_sanchez

Latin America is ripe for smart, integrated digital marketing

Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone who will simply put in the effort to take it. But digital and mobile marketing in Latin America is ripe for picking.

Latin America is the fourth largest mobile market in the world, with the most engaged social media users, avid video consumption, and nearly universal use of smartphones to help guide purchasing decisions. In a region where smartphones are considered… (Contributed by Marina Sanchez, Director of Business Development for Latin America, SGK)

rob-hollands

Projecting the future of retail: A new way to engage consumers in the aisle

“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” When Larry Page made that comment in an interview with Charlie Rose, he was reflecting on the fearless innovation that makes for a successful technology company, like his own startup, Google. But when you think about traditional brick-and-mortar retailers, is there even a future to… (Contributed by Rob Hollands, Director of Brand Experience, Anthem Worldwide)

Koh_Joshua_200

ABM: Turbo-charging the sales process with Account Based Marketing

You can’t read a B2B blog post lately without coming across the newest acronym on the block #ABM. So why the hype? And why now?

Funnily enough it’s a term that’s been in use for more than a decade, yet many companies are only now coming to hear about and understand the power of Account Based Marketing (ABM).

First coined back in 2003 by the US-based ITSMA organisation, ABM is a strategy in which marketers target a defined number of high-value, strategic accounts and tailor their marketing efforts… (Contributed by Joshua Koh, General Manager, ASEAN & SAGE of Oracle Marketing Cloud)

Michael_Leeds

Chief Growth Officer: The SGK perspective on a critical development

Some of the biggest consumer companies now have a Chief Growth Officer (CGO) reporting to the CEO on the organisation chart. These people have a daunting remit: represent the customer, energise innovation, enable positive disruption, look long-term and create a plan to get an entire company on board. Not easy. Many of these companies are only a few years into the CGO era. But trends are becoming clear, and they are instructive — for companies with, or considering, a Chief Growth Officer to initiate and deliver organic and inorganic growth by leveraging the resources of their entire organisation. So we recently talked to Michael Leeds, SGK’s Senior Vice President of Client Engagement Americas, about how to get…

Bruce_Miller

The connected package: The next generation in brand efficiency, interaction and appeal

Product packaging has long played multiple roles for brand owners and retailers. Beyond containing the product, it conveys information about the brand. It helps in tracking products with UPC labels and barcodes that make inventory and POS scanning easier. And, as a key consumer touchpoint, it engages consumers with… (Contributed by Bruce Miller, Vice President of Product Development at SGK)