ADAsia

The one thing that everyone working in the visual communications industry has in common — whether you are in advertising or design — is that we all got into this business because of our passion for art. Some of us loved photography, others film, while the rest just loved drawing, painting or creating things. The last 10 years, and the last five in particular, have made us all obsessed… (A series of articles by Ignacio Oreamuno, Executive Director of the Art Directors Club, and partner of iStock, a specialist in crowd-sourced royalty free stock images.)

In the U.S. alone, there are more than 80 million people born after 1980 – the largest generation ever. And even though they don’t have as much money to spend as older generations, they’ll be consumers for a very long time. For the future of almost any brand, understanding the millennial generation is… (Contributed by Bruce Levinson, Vice President, Client Engagement of SGK)

The landscape of advertising and media has been transformed by digital. The last 15 years have given us plethora of digital platforms – banners, search, mobile and video ads, Facebook etc. Now we are looking at another milestone in the form of programmatic advertising. But what exactly… (Contributed by Matt Harty, General Manager of the global digital-media acquisition platform Accuen Asia Pacific – a part of Omnicom Media Group)

There is a lot of recent debate around the rise of programmatic buying and selling for online video advertising. On one hand, industry professionals hang their hats on the widespread adoption of programmatic buying channels due to… (Contributed by Matt Von der Muhll, Managing Director of SpotXchange Asia Pacific)

The prevalence and convenience of mobile devices have made it an indispensable tool for end users’ in their daily lives, and possibly the most common computing device we have today. The latest IDC quarterly mobile phone tracker saw vendors ship a total of… (Contributed by Saurabh Ohri, Senior Area Sales Director, Asia, Solutions and Services, Gemalto)

Epsilon International conducted a Consumer Loyalty Study this year, and for Asia Pacific, the company completed released findings from Japan, China, India and Australia this year. Through Epsilon International’s 2013 Consumer Loyalty Study, we wanted to identify… (Dominic Powers, Senior Vice President and Managing Director, International at Epsilon, highlights the findings from within Asia.)

The goal of business and marketing is to close the sale, and today we’re doing that by optimising the “right” offer and taking away any barriers to purchase in the moment, in turn simplifying the decision process. Why this focus? Because shoppers are demanding the right product (targeted) at the right price (best value) at the right place (online convenience or the in-store experience) and at the right time (immediately). While the business that seals… (Contributed by Nanda Sibol, Director, Brand Strategy of Anthem)

Much has been written about digital publishers moving to trading-style ad platforms, utilising real-time tech to streamline how impressions are individually bought and sold. This is great news as it illustrates that years of talk about improving processes between media buyers and owners is finally bearing fruit. However programmatic solutions come… (Contributed by Julian Sonego, CMO of Adslot)

Most people carry a wallet with them at all times, but increasingly that wallet is moving inside the other thing they always carry: their mobile phone. Although mobile wallets are a relatively new option for most consumers, a new Yankee Group report says 70 percent are… (Contributed By Barbara Ballard, C-SAM Vice President of Customer Experience and Marketing, and Shubhrendu Khoche, C-SAM General Manager for Asia-Pacific)

Tokyo may still be a playground for technology’s early adopters, but much of Asia is quick on Japan’s heels when it comes to wireless penetration. Smart retailers are taking notice and quickly driving innovation through their shopper marketing techniques to hit the always-connected consumer through their device of choice. Today, Korea and Japan represent the top… (Contributed by Bryan Hara, Director, Global & USA, Accounts – Asia Pacific, SGK)