In part 1 of this article, Jimmy Storrier shared a few personal experiences, explaining when and where in his view personalised marketing is slipping into the creepy zone. In this second and last part he shares 5 things you need to keep in mind when you want to make marketing an effective personal and not a creepy experience.
In this article Jimmy Storrier, Managing Director of the JBA office in Singapore, shares his experience and view on personal marketing and specifically on cases where personal marketing got creepy. In a second part of this article, which we will publish in a week from now, he will share 5 things to respect when you want to avoid that personal marketing becomes creepy.
Integrating the Internet of Things into event management in Asia
The Internet of Things (IoT): one of the hottest topics in the world of technology and amongst marketers today. For the most part, we are seeing articles, debates and discussion on the enabling side of the IoT – the technology, the applications, the tools involved.
But I personally think that the most fascinating side of the IoT is… (Contributed by Selene Chin, Managing Director of Pico Pixel Pte Ltd)
Variable marking and coding: Making the best of a necessary good
It’s easy to think of variable marking, coding and identification requirements as a necessary evil, but the truth is they’re a necessary good. Look at all the ways packaging codes and markings can benefit consumers, producers, retailers and the brand itself. (Contributed by Liz Churchill, Vice President for Sales & Marketing (left), and Lyndsey Farrow, Marketing Communications Specialist, Matthews Marking Systems.)
The minds, hearts and hands that create luxury are true champions of creativity in service of the imagination. They bring artistry to their work. They make emotional connections, liberate dreams and engage people in the art of fine living with stories and experiences that go beyond… (Contributed by Delphine Dauge, Agency Director, Brandimage Paris)
Affiliate marketing is still quite unknown in South East Asia, but it is getting more and more popular here. Within affiliate marketing there are different earning models, in this article we will focus on a specific type of affiliate marketing… (Contributed by Rosanne Hortensius, Commercial Manager, Saleduck Asia)
Robots don’t buy cars, go on holidays or eat in expensive restaurants. They don’t go to the game and they’ve no need for kitchen gadgets or a new laptop. Yet half of all online display advertising is never seen… (Contributed by Martin Ryan, VP & Managing Director Asia Pacific, Dyn)
While our minds have been conditioned to ignore the daily bombardment of advertising messages on-and-offline, there are still marketing messages that rise above the fray. Every marketer strives to create the most perfect specimens of… (Contributed by Eli Schwartz, Director of Marketing APAC at SurveyMonkey)
Bring up men’s beauty at a sports bar in the U.S., UK or Australia, and you’re likely to see some unkempt eyebrows get seriously raised.
But it’s not as if men don’t care about their appearance. From the metrosexual look of 10 years ago, to the rise of the bearded hipster, to the “man bun” hairstyles that have appeared… (Contributed by Kathryn Sloane, Director of Growth, APAC, at SGK)
There’s an irony in the concern that brick and mortar retail is doomed to slowly erode: Some of the largest global brands are very intentionally giving birth to their brands in the physical space – in real life. Their challenge is, “How do we impactfully engage the consumer when the consumer only knows us on-screen or online?” (Contributed by Alex Vera, Director of Creative Services, IDL Worldwide)