Men’s beauty goes big in Asia. What can Western brands learn?

Bring up men’s beauty at a sports bar in the U.S., UK or Australia, and you’re likely to see some unkempt eyebrows get seriously raised.

But it’s not as if men don’t care about their appearance. From the metrosexual look of 10 years ago, to the rise of the bearded hipster, to the “man bun” hairstyles that have appeared… (Contributed by Kathryn Sloane, Director of Growth, APAC, at SGK)


Digital brands going brick-and-mortar (Things get real, real fast)

There’s an irony in the concern that brick and mortar retail is doomed to slowly erode: Some of the largest global brands are very intentionally giving birth to their brands in the physical space – in real life. Their challenge is, “How do we impactfully engage the consumer when the consumer only knows us on-screen or online?” (Contributed by Alex Vera, Director of Creative Services, IDL Worldwide)