The shift to digital-first marketing has radically changed how consumers engage with brands. With new technologies showing up and showing off daily, and still others waiting in the wings, turning back is… (Contributed by Contributed by Tearle Calinog, Director of Client Engagement, SGK)
About a year ago the Singapore marketing community was alerted to an ambitious new project: The Marketing Group, a loose merger of four disparate marketing services agencies, was listed on the junior Swedish stock exchange First North under the ticker TMG.
Speed to market – for brand owners and marketers, it can be elusive, frustrating and, at times, seemingly impossible to achieve.
Today’s complex, matrix and resource-constrained organisations may contribute to internal and external communication issues that stall the progress of bringing even the simplest of brand collateral to the market. As you may know, the effects can be… (Contributed by Jesse Moen, Director, Client Solutions, SGK)
To gain brand share of a rapidly expanding e-commerce market, marketers need to provide customers with an experience online that’s as true as possible to the product they choose at the physical store shelf. It’s time to regain control of the way your brand is… (Contributed by Bruce Miller, Vice President of Product Development, at SGK)
Today’s marketers are tasked with generating demand for their brands, products and services and their marketing budgets are being scrutinised and squeezed like never before. Agency spend always ranks high within these tight budgets. Improving the agency selection process, which is usually missing or outdated, can yield great returns… (Contributed by Carrie Golvash, Client Solutions Engagement Manager, SGK)
Wherever my day takes me, I’m always analysing the customer journey.
Whether I’m in the deli line trying to understand why my local grocery store would allow me to wait so long for cheese, or I’m admiring the outstanding journey I experience when purchasing… (Contributed by Rachelle Sokan, Client Solutions, Engagement Manager, SGK)
Market leaders and innovators have been talking about “next practices” for at least 10 years, but it can be difficult for many in their audience to know what steps to take or how to identify the results of successful next-practice campaigns. That’s because next practices, when they prove… (Contributed by Michael Leeds, SVP Client Engagement, Americas, SGK)
For any digital marketer, visuals can make or break audience engagement. Case in point, recent research shows that on average, total views increase by a whopping 94% if a published article contained a relevant image compared to one without. High quality images can further lead to positive… (Contributed by Jason Hatch, Senior Director, Product Management, Web Experience, Asia Pacific & Japan, Akamai Technologies)
The millennial generation, born 1980-2000, represents the single largest generational group in history. In the coming years, they will make up over 50 percent of the workforce while earning more than… (Contributed by Contributed by Delphine Dauge, Agency Director, Brandimage Paris and Jean-Christophe Estrampes, Director of Strategic Planning, Brandimage Paris)
As a French native with a Moroccan background who has worked with multicultural teams in London, Amsterdam, Hong Kong, Singapore and now Shanghai, I’ve seen first-hand how company culture can bring diverse people together. Especially in Asia, weaving together a cohesive culture can be the key… (Contributed by Omar Hadoui, Director of Client Growth, APAC, SGK)
