Projecting the future of retail: A new way to engage consumers in the aisle

“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” When Larry Page made that comment in an interview with Charlie Rose, he was reflecting on the fearless innovation that makes for a successful technology company, like his own startup, Google. But when you think about traditional brick-and-mortar retailers, is there even a future to… (Contributed by Rob Hollands, Director of Brand Experience, Anthem Worldwide)


ABM: Turbo-charging the sales process with Account Based Marketing

You can’t read a B2B blog post lately without coming across the newest acronym on the block #ABM. So why the hype? And why now?

Funnily enough it’s a term that’s been in use for more than a decade, yet many companies are only now coming to hear about and understand the power of Account Based Marketing (ABM).

First coined back in 2003 by the US-based ITSMA organisation, ABM is a strategy in which marketers target a defined number of high-value, strategic accounts and tailor their marketing efforts… (Contributed by Joshua Koh, General Manager, ASEAN & SAGE of Oracle Marketing Cloud)


Chief Growth Officer: The SGK perspective on a critical development

Some of the biggest consumer companies now have a Chief Growth Officer (CGO) reporting to the CEO on the organisation chart. These people have a daunting remit: represent the customer, energise innovation, enable positive disruption, look long-term and create a plan to get an entire company on board. Not easy. Many of these companies are only a few years into the CGO era. But trends are becoming clear, and they are instructive — for companies with, or considering, a Chief Growth Officer to initiate and deliver organic and inorganic growth by leveraging the resources of their entire organisation. So we recently talked to Michael Leeds, SGK’s Senior Vice President of Client Engagement Americas, about how to get…


The connected package: The next generation in brand efficiency, interaction and appeal

Product packaging has long played multiple roles for brand owners and retailers. Beyond containing the product, it conveys information about the brand. It helps in tracking products with UPC labels and barcodes that make inventory and POS scanning easier. And, as a key consumer touchpoint, it engages consumers with… (Contributed by Bruce Miller, Vice President of Product Development at SGK)

Pico Pixel - Selene Chin (April 2016)

Keeping it Human

Integrating the Internet of Things into event management in Asia

The Internet of Things (IoT): one of the hottest topics in the world of technology and amongst marketers today. For the most part, we are seeing articles, debates and discussion on the enabling side of the IoT – the technology, the applications, the tools involved.

But I personally think that the most fascinating side of the IoT is… (Contributed by Selene Chin, Managing Director of Pico Pixel Pte Ltd)


Marking, Identification & COOL

Variable marking and coding: Making the best of a necessary good

It’s easy to think of variable marking, coding and identification requirements as a necessary evil, but the truth is they’re a necessary good. Look at all the ways packaging codes and markings can benefit consumers, producers, retailers and the brand itself. (Contributed by Liz Churchill, Vice President for Sales & Marketing (left), and Lyndsey Farrow, Marketing Communications Specialist, Matthews Marking Systems.)